Bitter End Yacht Club begins improvements

CHICAGO – The Bitter End Yacht Club, a 30-year-old, sailing lifestyle resort on the North Sound of Virgin Gorda, in the British Virgin Islands, recently embarked on a multi-million dollar, capital improvement program, the club said in a statement Friday.

New Hunter 216s sailboats are to be added to Bitter End’s Club fleet, beachfront villas will be remodeled, public restrooms will be renovated and the club said it would partner with cosmetics company H2O Plus to furnish a line of in-room amenities for guests.

“Bitter End is the dearest place on earth to the Hokin family (the club’s owners),” said Dana Hokin, managing partner. “As we approach our 30th anniversary, we’re committed to making improvements that matter to our guests and that continue to further enhance the Bitter End spirit.”

Six new Hunter 216 sport trainer boats will join what Bitter End says is the world’s-largest complimentary resort fleet.

Bitter End includes more than 77 beachfront guest rooms, over 100 watercraft, 70 moorings, 20 slips and an onsite sailing school.

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