ST. PETERSBURG, Fla. – Priority One Financial Services, a recreational industry F&I outsourcing provider, and Sea Tow, a marine assistance provider, have partnered to give their dealer network’s customers a free Sea Tow membership through the company’s Sea Care program, Priority One reported in a recent statement.
Upon the close of a new or used boat purchase with participating Priority One dealers, customers can receive a Sea Tow membership, which offers unlimited free towing, jump starts, fuel drops, prop disentanglements, navigational assistance, retailer discounts, a subscription to Lifelines magazine, invitations to member-only events and more. Whether customers need financing or not, this program is available to any customer that is purchasing from a Priority One dealership.
New boat purchases are eligible for a free 95-day membership; used boat purchases are eligible for a free 60-day membership. Additionally, the customer will have the opportunity to secure an annual membership at the time of the free offer. If they choose the annual membership, the free period will be added on; new boats will get a 15-month membership for the price of 12, and used boats will get a 14-month membership for the price of 12.
“This is a win-win situation for everyone,” said Gary Rademaker, strategic alliance director for Priority One. “We are now able to provide our dealers with a hassle-free, value-added program that they can offer to their customers, while customers enjoy the security of Sea Tow.