WATERFORD, Conn. – Boating retailer Defender Industries saw a 22-percent increase in same store sales for the last four months of 2003, it reported in a statement today. This reflects monthly gains of 22.4 percent in September, 27.2 percent in October, 25.5 percent in November and 13.2 percent in December, according to the company.
“For the second year in a row, these increases place our 2003 gains well into the double digits, exceeding our expectations,” said Al Knupp, executive director.
Knupp attributes the increase to the “personal, knowledgeable customer service” provided by Defender’s staff and the “broad selection of products from quality marine manufacturers” the retailer offers.
“Defender’s loyal Customers keep coming back,” according to Stephan Lance, vice president. “We see orders from third generation customers regularly. There’s just no better compliment than that after 65 years in this business. Our customer mix has evened out between sailors and power boaters, with more and more knowledgeable, experienced boaters choosing Defender.”
Lance indicated sales of inflatable boats and outboard motors are also at record levels.
Founded in 1938, Defender Industries is a family-owned marine outfitter and supplier of boating equipment, supplies, accessories, apparel, inflatable boats and outboard motors for serious boaters worldwide via catalog, the Internet, and throughout the northeastern U.S. at the Defender Warehouse Outlet Store located at their headquarters in Waterford, Conn.
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