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Financing is Fundamental for Selling
Successful marine retailers know the importance of sales training. With proper training, sales personnel will close more deals and create…
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Triggering emotions
My 3-year-old daughter is hooked on watching videos. More appropriately, videos of herself when she was much younger. Her new…
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Is boating affordable?
At trade events, dealer meetings and boat shows this year, the industry’s affordability issue was a hot topic. It was…
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An iReality Check
I’ve always considered myself to be up to speed on technology. Admittedly, I have slipped a little over the years,…
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Behind The Numbers
Six years ago, CSI was virtually unheard of among boating businesses. The industry-wide program, facilitated by the National Marine Manufacturers…
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Request for Nominations
Boating Industry magazine needs your help! We’re searching the entire marine industry for the next generation of leaders in an…
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Don’t Ask, Don’t Tell
I was sitting in the back of the room at a dealer certification workshop, joking with a boat builder representative…
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Removing pre-owned fear
Who is more afraid of a pre-owned boat, the dealer or the customer? It doesn’t make any difference. The fact…
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Your higher calling
Two years ago, it was a little difficult to bank on the promise that pride would be the No. 1…
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Making blogs work
Imagine the perfect sales scenario. A satisfied customer is talking to some of your prospects. The conversation is engaging, informative…
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