News

Yamaha Marine names new WaterCraft marketing division manager

Yamaha U.S. Marine Business Unit announced the appointment of Leslie Zlotnick to the position of Division Manager, WaterCraft Marketing. In her new role, Zlotnick will oversee all Yamaha WaterCraft advertising, digital marketing, public relations and event campaigns. “Leslie has a deep understanding of our business and is a leader in the boating community,” said Bryan Seti, General Manager, Yamaha WaterCraft. ...

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Freedom Boat Club accelerates Upper Midwest growth

Freedom Boat Club logo

Freedom Boat Club, operator of the largest fleet of recreational boats in the world, and a division of Brunswick Corporation, announced that it is adding five new corporate club locations in Wisconsin during the summer 2022 boating season. The additions support Freedom’s growth plans in the Upper Midwest giving members 13 locations to choose from in a three-state area (Illinois, ...

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Cox Marine partners with Gulf Yachts

Cox diesel outboard make US debut

Cox Marine, manufacturer of the CXO300 high-powered diesel outboard engine, has announced an expanded contract with UAE partner Gulf Yachts to cover additional regions as exclusive distributor. The Doha-based company is increasing its territories beyond Qatar, Oman, Kuwait and Lebanon to also distribute in UAE and Bahrain – a growth strategy that confirms Gulf Yachts as Cox Marine’s largest distributor ...

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Everglades Boats adds to sales and marketing team

Everglades Boats, designer and builder of offshore fishing boats, announced the expansion of its sales and marketing team with the addition of two key members. Matt Holloway has been named director of business development. In this capacity, Holloway will oversee the continued expansion of Everglades’ dealer network and will support dealer partners in providing the exceptional purchasing and ownership experience ...

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ABC 2022 officially kicks off

American Boating Congress

The recreational boating industry’s annual advocacy event, the 2022 American Boating Congress (ABC), has kicked off in Washington, D.C. with full programming beginning today, Thursday, May 12 at 8 a.m. The NMMA is welcoming over 200 industry stakeholders to this year’s American Boating Congress, many of which will head to Capitol Hill on Thursday to meet with members of Congress ...

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Volvo Penta is recognized as a Great Place to Work

Volvo Penta of the Americas has won recognition as a Great Place to Work by a national institute that promotes and measures workplace excellence. The Great Place to Work Institute certification recognizes companies that achieve high scores in employee satisfaction based on surveys of workers. The survey revealed that 84% of Volvo Penta’s employees said the company is a great place to work, ...

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Groupe Benetau releases first quarter business report

Groupe Benetau has released their first quarter business report: Boat and leisure home markets performing wellGlobal order book at end-March up 47% from March 2021Forecasts maintained for growth in revenues (+11% to 14%) and income from ordinary operations (€110m to €120m) for 2022 Groupe Beneteau reported strong demand across both of its markets, with 2022 first-quarter revenues of €317m, up ...

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Godfrey Marine expands manufacturing facility

Godfrey Marine, a division of Polaris Industries and manufacturer of pontoon boats and Hurricane deck boats, has announced it has expanded its manufacturing facility in Elkhart, Ind. Members of the Greater Elkhart Chamber of Commerce joined in the celebration on May 10th with ceremonial shovels to break ground. The new facilities include a 27,000-square-foot warehouse and an automation wing. The warehouse ...

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Brunswick announces new locations for BoatClass

Brunswick logo

Brunswick Corporation has announced new locations for BoatClass, a on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water. “We are welcoming new boaters into our industry every day, so it is imperative that we expand to new locations to help ensure they have access to the best safety and boating education experience,” ...

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