News
-
Be secretive
Buckeye Marine (Ranked 28 in 2006) uses secret shoppers to come into its dealership and sample its services to make…
Read More » -
Ask customers to evaluate trade-ins
Woodard Marine Inc. (Ranked 32 in 2006) asks customers to fill out and sign an evaluation questionnaire regarding their trade-in…
Read More » -
Target first-time buyers
Rather than selling an entry-level boat line, Lakeside Marine Group (Ranked 44 in 2006) specializes in high-quality pre-owned boats, using…
Read More » -
Be a champion
Westport Marina (Ranked 51 in 2006) has implemented a “Product Champion” program that allows individual members of its sales staff…
Read More » -
Dedicate yourself to pre-owned boats
Erickson Marine (Ranked 57 in 2006) has dedicated a showroom to display all of its pre-owned and brokerage boats and…
Read More » -
Ask salespeople to be student and teacher
Each year sales associates at Lake Union Sea Ray (Ranked 58 in 2006) are required to study one or two…
Read More » -
Pass the test
East Coast Flightcraft (Ranked 69 in 2006) not only allows customers to drive a boat before they buy it, they…
Read More » -
Make answers handy
At Buckeye Marine (Ranked 18 in 2005), the Customer Handbook provides answers to most questions boaters would have in buying…
Read More » -
Accessorize
Marine Specialties (Ranked 58 in 2005), which sponsors waterskiing and wakeboard events, allows customers to demo the latest ski and…
Read More » -
Bag it
Dan’s Boats (Ranked 72 in 2005) sends every boat customer a handy “SUV bag” as a thank you. The travel…
Read More »