News
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Guarantee success
A salesperson’s contribution to a dealership’s long-term success comes down not just to how many boats sold and at what…
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Turn pre-owned buyers into new boat buyers
Parker Boat Co. (Ranked 18 in 2006) uses a 40-point inspection on pre-owned boats to deliver an excellent ownership experience…
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Pursue pre-owned profit
Russell Marine (Ranked 10 in 2006) actively seeks out and purchases pre-owned boats, turning them into a profit center large…
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Offer boat rentals
Marina One (Ranked 21 in 2006) launched Daily Boat Rentals to offer potential buyers an opportunity to use boats over…
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Be secretive
Buckeye Marine (Ranked 28 in 2006) uses secret shoppers to come into its dealership and sample its services to make…
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Ask customers to evaluate trade-ins
Woodard Marine Inc. (Ranked 32 in 2006) asks customers to fill out and sign an evaluation questionnaire regarding their trade-in…
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Target first-time buyers
Rather than selling an entry-level boat line, Lakeside Marine Group (Ranked 44 in 2006) specializes in high-quality pre-owned boats, using…
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Be a champion
Westport Marina (Ranked 51 in 2006) has implemented a “Product Champion” program that allows individual members of its sales staff…
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Dedicate yourself to pre-owned boats
Erickson Marine (Ranked 57 in 2006) has dedicated a showroom to display all of its pre-owned and brokerage boats and…
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Ask salespeople to be student and teacher
Each year sales associates at Lake Union Sea Ray (Ranked 58 in 2006) are required to study one or two…
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