News
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Create a family atmosphere
The core staff at Rayburn’s Marine World (Ranked 55 in 2006) meets regularly for voluntary morning exercise sessions and twice…
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Think from the outside in
Sea Ray of Cincinnati, Louisville & Lexington (Ranked 59 in 2006), a four-location Sea Ray dealer, uses an outside company…
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Establish a rewarding environment
Glencove Marine (Ranked 87 in 2006) rewards service technicians for their efficiency and loyalty, paying them a bonus at year’s…
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Award excellence
Port Harbor Marine’s (Ranked 13 in 2005) PACE awards recognize employees who exceed customer or peer expectations To explore more…
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Measure managers’ success
MarineMax Inc. (Ranked 1 in 2005 and 2006) is improving the processes by which its managers’ success is measured and…
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Put the right people in the right place
MarineMax Inc. (Ranked 1 in 2005 and 2006) has dedicated itself to delivering the boating dream. But the company’s management…
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Bring new people into boating
Leads from the Discover Boating campaign are different than most leads dealers receive and they should be treated that way.…
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Manage the Internet
One of the most advanced dealers we’ve seen when it comes to the Internet is Link Rec (Ranked 22 in…
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Think long-term
At Causeway Marine (Ranked 48 in 2006), each Internet lead is assigned to a specific salesperson and that person is…
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Take OWNERship of leads
Slalom Shop Boats & Yachts (Ranked 6 in 2006) sends all Internet leads to one e-mail address, which the owner,…
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