News
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Boater education initiative kicked off
SOUTHOLD, N.Y – Sea Tow Services International Inc.’s 2007 Boater Education Roundtable, held last week at the company’s corporate headquarters,…
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Marina Retrofit Conference exhibits sell out
WARREN, R.I. — The Marina Retrofit, Redesign and Construction Conference has sold out its exhibit space and attendee numbers have…
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Grady-White Boats raises the bar
GREENVILLE, N.C. – At Grady-White Boats’ dealer meeting, Sept. 16-18, Greenville, N.C., the company introduced new criteria for its top…
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Challenger Powerboats receives $5.5 million in orders
WASHINGTON, Mo. – Boat builder Challenger Powerboats, Inc. (OTC Bulletin Board: CPWB) held its first ever dealer meeting, Sept. 11-12,…
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B.I. Book Club: Made to Stick
A few recently published business books stand out amidst the slew of marketing texts for their readability, originality and actionable…
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Make the right connections
By now, the Internet has become an essential marketing tool for most marine dealerships and for many also a secondary…
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Do the research
Knowing your demographic and targeting it with every marketing and advertising dollar you have can bring in more qualified prospects.…
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Think local
Being an actively contributing member of the community is one of the top priorities for many Top 100 Dealers. Through…
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Bring them together
Drawing boaters together can get them excited about boating, their boats and your dealership. Here are a few ideas with…
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Back it up
Sponsorships can put a dealership’s name in front of the community or bring the community to the dealership. Both can…
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