Manufacturers

Yamaha Rightwaters sponsors dive during South Carolina Seven expedition

Yamaha Rightwaters will sponsor a blackwater dive in the Cooper River near Charleston on July 29 as part of the South Carolina Seven (SC7), a first-of-its-kind expedition across the Palmetto State showcasing its unique natural beauty while raising greater awareness of environmental threats (resulting from disastrous storms and flooding) to the most vulnerable areas of the state. "The mission of ...

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Volvo Penta develops new digital platforms

Volvo Penta of the Americas

Volvo Penta has announced a number of initiatives aimed at training, informing and arming dealers with the resources needed to better serve shared customers in the field. The new platforms, which consist of online instructor-led training programs and a series of webinars, are geared toward all facets of dealer business including technical training, sales, warranty, parts and service. Spurred in ...

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Brunswick virtual boat show to feature more than 30 brands

Brunswick logo

Brunswick Corporation will host a two-day virtual boat show on July 21-22, showcasing its award-winning boat group portfolio, Mercury Marine engine lineup and the largest global parts & accessories businesses in the marine industry. In addition, The Brunswick Virtual Boat Show will host many of the company’s key partners, bringing together cutting-edge technology, design and innovation all under one “virtual” ...

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Monterey and Blackfin Boats name new VP of sales

Monterey & Blackfin Boats announced the promotion of Kim Loenichen to vice president of sales for the brands. Loenichen has presided over the Monterey & Blackfin Boats sales teams as the director of sales for more than 15 years with tremendous success. Loenichen brings over 40 years of marine based industry experience to her new role as vice president of ...

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Highfield Boats reports record sales, names new dealers

Highfield Boats, manufacturer of aluminum RIBS and tenders, recently announced the appointment of four new dealer representatives serving boaters in South Carolina, Georgia,Kentucky, and Alaska. The builder said this major expansion of its dealer network has been prompted by growing demand for Highfield’s RIBs ranging from 6.5- to 28-feet, resulting in record U.S. sales for the first half of 2020. “Highfield USA’s sales for the first and second quarter of 2020 saw a 9 percent increase over the same period in 2019,” said Tom Watson, general manager. “Last year, Highfield made a significant investment ...

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Minnesota Brunswick operation named Top Workplace

Brunswick logo

For the second consecutive year, Brunswick Corporation’s New York Mills Operation has been recognized as a Minneapolis Star Tribune Top 150 Workplace. The facility, which manufactures both Lund and Crestliner boats, placed 16th in the large Minnesota company’s category, placing the plant in elite company in the state of Minnesota. In winning a Top Workplaces Award for 2020, the newspaper said ...

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Invincible names new COO

Invincible, a saltwater sport fishing and high-performance boat brand, has added Thomas Wieners to its executive team as chief operating officer. At Invincible, Wieners will be tasked with helping to lead the company’s next growth phase, with a particular focus on enhancing operational efficiency while increasing production to meet increasing demand. Wieners brings more than 15 years of leadership and ...

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Mercury Marine announces partnership with Frydenbø

Frydenbø uses Mercury Marine motors

Mercury Marine has entered into an agreement with Frydenbø to become the preferred engine partner of the company’s boat brands Sting and Nordkapp in all global markets. Frydenbø recently concluded a process to select an engine partner that would match the needs of their customers and chose Mercury as the right partner for their boat brands. “Mercury is associated with ...

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NMMA: Manufacturing picks up in May, PWC sales surge

New data from the NMMA shows a pickup in manufacturing activity in May with seasonally adjusted wholesale shipments of outboard engines, PWCs, wake sport boats, and jet boats seeing increases ranging from 19% to 160% compared to April when business productivity was halted due to the pandemic. Data also shows an unprecedented increase in personal watercraft (PWC) seasonally adjusted sales ...

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Brunswick names new CFO, Treasurer

Brunswick logo

Brunswick Corporation announced that its Board of Directors has appointed Ryan M. Gwillim as senior vice president and chief financial officer, effective immediately. He succeeds William L. Metzger, Senior vice president and chief financial officer, who will retire from Brunswick effective July 10, 2020. “We are excited to promote Ryan to this position. His experience with the company in a variety of important leadership ...

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