May 2018

50 of the newest and most innovative products for the marine industry For the fifth annual Boating Industry Top Products list, we’ve hand-picked 50 of the newest or updated products and services for the boating industry, ranging from engines to accessories to apps and more. In order to be eligible, products or services had to have been introduced or significantly updated ...

Forge an emotional connection to generate more business How do top-ranking dealers create a customer experience that brings boaters back to the water?  More often than not, establishing an emotional connection is a highly effective way of guaranteeing return business. Port Harbor Marine’s mission statement is specifically designed to create the ultimate boating experience at all five of its Maine ...

With four locations around the Vancouver area, M&P Mercury Sales, Ltd. doesn’t show any signs of slowing down.  All of M&P’s previous efforts to strive for the best landed them a No. 8 spot on Boating Industry’s Top 100 Dealers of 2017 list. M&P’s headquarters, located in Burnaby, British Columbia, features three large buildings with a total of approximately 64,612 ...

Software and web services strive for business efficiency Like it or not, the digital age is here and it’s here to stay. As each day passes, digital resources become more and more an integral part of everything that we do from personal lives to professional. Various software and web services have been taking aim at the marine industry for years, ...

Pontoons, saltwater boats segment leaders in survey Boating Industry readers still have a great deal of confidence in propulsion and boat market segment growth based on data collected during the first months of the year. Sales for outboard-powered vessels are expected to remain consistently strong. That’s according to the latest Boating Industry survey, which polled the readers of our print ...

Have you ever lost a boat sale? Or watched as one of your sale people misses an opportunity you feel they should have had? Here are five of the biggest reasons you’re losing sales and some suggested solutions, so you can put a stop to it once and for all. Ready? Here we go…  1. You talk too much about ...

There’s been plenty of attention lately on data breaches and misuse of customers’ personal information at large companies lately from Facebook to MyFitnessPal to Chase. But if you’re thinking this is a problem for only big businesses, think again. Most small businesses keep plenty of information about their customers on hand, with protection for that information woefully inadequate. Here are ...

Did you know that millennials basically run Congress? That revelation hadn’t crossed my mind until recently, when a pre-American Boating Congress update from the National Marine Manufacturers Association popped into my email inbox. The NMMA Marine Minute I was reading reminded me that the average staffer for a member of Congress is now 25 to 26 years old. Millennials are ...