The way your customers shop has changed drastically over the years and is continuing to change. Instead of picking up the Yellow Pages to find a local business or wandering into your dealership to browse your latest boats and accessories, shoppers today reach for the nearest device to learn about products and businesses online before visiting them in-store. With shoppers ...

Almost 50 percent of internet users look for videos related to a product or service before visiting a store. Shoppers love video content, and so do search engines. Including video on your website can help boost your SEO by engaging shoppers and keeping them on your website and showing search engines that your site has rich media content that’s relevant ...

Do you know what shoppers are saying about your dealership online? You should! Today’s shoppers are taking to the internet to voice their opinions about their experiences with products and businesses, and your dealership is no exception. Harnessing the power of online customer reviews is an important part of your digital marketing strategy that can help you drive your local ...

There are a lot of strategies out there for driving sales. You can run advertisements, optimize your website so you show up first in search results or use numerous other tactics to get more shoppers through your doors, but did you know that email marketing is one of the strongest ways to get your message out to engaged shoppers? According ...

I've never met a marine dealer who would turn down the opportunity to sell a few extra boats each month. With more shoppers than ever turning to the internet to begin the hunt for their next boat, the easier you make it for them to find your in-stock inventory, the easier it will be to make those extra sales. One ...

Let’s talk about Google. Who isn’t talking about it, right? When shoppers search for a new boat or motor, Google wants to send them the results that will be most helpful to them. The search engine giant looks for online signals from businesses like yours (things like your name, hours and phone number; online reputation and how strong of a ...

If you’ve noticed that your Facebook posts aren’t reaching quite as many people as they used to, you’re not alone! From 2012 to 2014, organic reach on Facebook (the number of people you reach for free just by posting to your page) decreased from 16 percent to just 6.51 percent. This means that your posts could be reaching 60 percent ...

After work last week, I stopped at my local grocery store for that night’s dinner. As I put everything on the conveyer belt and pulled out my wallet to pay, the cashier asked me if I had found everything I needed. I said yes. Without missing a beat, she handed me a small, brightly colored piece of paper that asked ...

You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in your store? By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. These new consumers are the most educated generation in history and have grown up with ...

Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the content on your website and influences more than you might think. How do you ensure that the content your web visitors are looking for is in their line of sight? Start by stepping into your customer’s shoes. When visiting a ...