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January 2020

PWCs: Redefining a purpose

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

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Managing the generations

By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are five generations in the workforce: the Silent Generation, Baby Boomers, ...

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Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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MIBS 2020: 79 years of sunshine, new boats and products

By Adam Quandt From humble beginnings in 1941 as a tent with 50 boats on display, to over 700 contracted exhibitors, an additional 300 working/support dealers and roughly 1,000 total companies participating, the Miami International Boat Show — produced by the National Marine Manufacturers Association — continuously provides one of the largest stages for the recreational boating industry to shine ...

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The dealer/manufacturer relationship

By David Gee The relationship between recreational boat builders and their dealer networks is a symbiotic one, with each needing the other to survive. And like any relationship, it requires dedication, diligence and constant communication to build and maintain trust and respect that go beyond contractual agreements and product portfolios. “Almost anyone will acknowledge that trust is the key to ...

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At the Helm: Elevate your new year

By David Gee “What the new year brings to you depends a great deal on what you bring to the new year.” I don’t know who said that, but I like it. I like lots of quotes. Especially at this time of year. If you could see my office as I am writing this, you would notice all kinds of ...

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2020 Forecast: Everyone eying the economy, elections

By David Gee The economy, consumer confidence and the elections. Those three things will to a large extent likely determine what kind of year boat dealers are going to have in 2020. “Overall economic conditions” once again topped the list of biggest concerns for those Boating Industry readers who responded to this year’s industry forecast survey. About 82% of the ...

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