Features

Show your expertise in the media

Branding, expert positioning and storyline development. It sounds like C-suite board meeting but every dealer should be thinking about these topics too. Because as barefoot waterskiing champion, coach and commercial skier Zenon Bilas said, “Once you’re known, you’re known.” He said regardless of the field, you have to be seen as the most knowledgeable person in the area. “You’ve got ...

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Economic Snapshot: Job openings remain at historical high

After strong reports of unemployment declines and job gains last week, the record level of job openings remained steady this month. JOLTS The number of job openings was little changed at 5.4 million on the last business day of May, which was the highest since the series began in December 2000. The job openings rate for May 2015 was 3.6 ...

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OneWater Marine Holdings acquires Rambo Marine

ATLANTA – OneWater Marine Holdings, LLC, announced today that they have made a new partnership with Rambo Marine, a Boating Industry Top 100 dealer with locations in Huntsville and Birmingham, Ala. The dealership will continue to operate using its current name, location and personnel and offer Cobalt and Marker One pontoons at both locations, while also introducing those brands to the Singleton ...

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Economic Snapshot: Pending home sales reach eight-year high

Photo credit to Dan Moyle

We have plenty of great economic news to share ahead of the July 4th weekend, including record numbers in pending home sales, a return to 2014 numbers for the ADP employment report and declines in unemployment. Pending home sales  Pending home sales rose 0.9 percent to 112.6 in May, an increase from the slight downward revision of 111.6 in April. Pending home ...

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Florida Yacht Brokers Association aims to boost marine economy through legislative change

The Florida Yacht Brokers Association and attorneys and lobbyists with Becker & Poliakoff are engaging in an industry effort to amend current legislation hindering the sale of foreign-flagged yachts in the U.S. Under Title 19 CFR § 4.94, foreign-flagged boats can obtain a cruising license in the U.S., with the caveat that the vessel is not engaged in trade, which ...

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Investment in digital media sparks rewards

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always been and hope new customers show up. Robalo Boats knew this when launching its new 16-foot walkaround center console and decided to find a unique way to reach those people. Robalo launched the R160 on social media as well ...

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Census report shows increased diversity, aging white population

The latest report from the U.S. Census Bureau shows the increased importance of reaching out to a wide audience of new markets if we're going to continue to grow boating. We've written about this previously (most notably, in our April cover story), but today's report on the U.S. population, which highlights the changes from 2010 to 2014, demonstrates the country ...

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Boat sales growth slows in May, still ahead of 2014

Boat sales continued to grow in May, but at a slower pace than earlier this year, according to the latest Info-Link Bellwether report. Sales were up by about 8 percent on a rolling 12-month basis in the Bellwether states, lower than the 10 percent rate of earlier this year. The Bellwether report tracks boat sales across the country based on ...

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