Features

Market Data Book offers insight on trends, stats

The annual Boating Industry Market Data Book is your guide to the most important market intelligence shaping the marine industry. The entire issue is available for purchase in our Digital Downloads section of the website, but here is a taste of some of the info available in this year's edition. For more charts and analysis, be sure to check out ...

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7 simple ideas to create a motivated sales culture in your dealership

I talk with tons of dealers over the course of a month and often hear things like … “Our sales team is just not motivated.” “We don’t follow-up like we should” “We can’t get good people, especially salespeople” “Our salespeople can’t hold margins” Over and over I hear these issues with salespeople from big dealers, small dealers, dealers in the ...

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Economic Snapshot: Builder confidence reaches record highs for second consecutive month

The Housing Market Index once again reached levels we haven’t seen in nearly a decade, which hopefully means good news for the future of the market. Housing Market Index Builder confidence increased one point to a level of 61 in August. This is the highest reading for the index since November 2005, surpassing last month’s record-breaking levels. Two of the ...

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Smoker Craft intros new products, honors top dealers

More than 600 individuals representing over 200 marine dealerships gathered in New Paris, Ind., last week to attend Smoker Craft Inc.’s 2016 dealer meeting. A diverse range of new product offerings across its fiberglass, aluminum and pontoon product lines led to the largest dealer event in the company’s history, as the parent company to Smoker Craft, Starcraft, Sylvan, Sunchaser and ...

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Little changes can have a big payoff for boat dealers

Have you ever heard the saying, “Little Hinges Swing Big Doors?” I first heard it from a mentor of mine, legendary copywriter and marketing guru Dan Kennedy. I’m sure he pulled it from someone before him. But, it does make you think, doesn’t it? In every business, there are several little things that can be done, changed, improved or stopped ...

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Economic Snapshot: Unemployment rate remains unchanged at 5.3 percent

The unemployment rate remained unchanged this month but is down almost a percentage point over the past 12 months. In addition, job openings, hire and quits are all up year-over-year. Employment situation Total nonfarm payroll employment increased by 215,000 in July and the unemployment rate was unchanged at 5.3 percent. This is compared to an average monthly gain of 246,000 ...

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When is the right time to sell a marina?

It’s a natural time for marina owners to evaluate selling their marina assets as the national economy continues to recover. However, there are many considerations and complexities that come into play beyond the macro-economic perspective, because each property has a unique set of circumstances and market dynamics. Big Picture The market bottomed out in 2009 and has been slowly recovering ...

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Are you getting as many referrals as you should?

Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement indeed. How would more referrals impact your dealership? ...

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Premier Pontoons introduces five new models, industry-first innovations

Premier Pontoons introduced five new models during its dealer meeting this week, testing the lineup for the first time on Saturday, August 1. “Our biggest and best dealer meeting ever was a resounding success,” said Premier President Lori Melbostad. “It was a high-energy weekend that made our staff proud to know that we have such a loyal network of dealers ...

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