Features

Little changes can have a big payoff for boat dealers

Have you ever heard the saying, “Little Hinges Swing Big Doors?” I first heard it from a mentor of mine, legendary copywriter and marketing guru Dan Kennedy. I’m sure he pulled it from someone before him. But, it does make you think, doesn’t it? In every business, there are several little things that can be done, changed, improved or stopped ...

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Economic Snapshot: Unemployment rate remains unchanged at 5.3 percent

The unemployment rate remained unchanged this month but is down almost a percentage point over the past 12 months. In addition, job openings, hire and quits are all up year-over-year. Employment situation Total nonfarm payroll employment increased by 215,000 in July and the unemployment rate was unchanged at 5.3 percent. This is compared to an average monthly gain of 246,000 ...

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When is the right time to sell a marina?

It’s a natural time for marina owners to evaluate selling their marina assets as the national economy continues to recover. However, there are many considerations and complexities that come into play beyond the macro-economic perspective, because each property has a unique set of circumstances and market dynamics. Big Picture The market bottomed out in 2009 and has been slowly recovering ...

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Are you getting as many referrals as you should?

Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement indeed. How would more referrals impact your dealership? ...

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Premier Pontoons introduces five new models, industry-first innovations

Premier Pontoons introduced five new models during its dealer meeting this week, testing the lineup for the first time on Saturday, August 1. “Our biggest and best dealer meeting ever was a resounding success,” said Premier President Lori Melbostad. “It was a high-energy weekend that made our staff proud to know that we have such a loyal network of dealers ...

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Economic Snapshot: ADP employment adds 185,000 jobs in July

Private sector employment has returned to trends we saw earlier this year, with job growth dropping below 200,000 in July. However, this month was a huge improvement for employment in large businesses. ADP employment Private sector employment increased by 185,000 jobs in July, a sharp decline from the 229,000 jobs added in June. Breaking recent trends, large businesses added the ...

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11 time management strategies for boat dealers

It’s prime selling season, I don’t have time. It’s winterization season, I don’t have time. It’s boat show season, I don’t have time. Over and over, it’s the busyness of the boat business that keeps owners, GMs and salespeople from doing those most important of tasks that are not urgent. Maybe you’ve seen this time management quadrants of important and ...

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Ladies, Let’s Go Fishing sets sights on national efforts through partnerships with NMMA, RBFF

Ladies, Let’s Go Fishing recently announced partnerships with the National Marine Manufacturers Association (NMMA) and the Recreating Boating and Fishing Foundation (RBFF). Ladies, Let’s Go Fishing is an organization founded in 1997 dedicated to attracting more women to sportfishing and to promoting conservation and responsible angling. It is a no-yelling school that helps women become familiar with terminology and the ...

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Nautique launches new G23 and G25 boats

Nautique released the new G23 and G25 towboats on July 17 with an in-person launch party in Austin, Texas, a live webcast and a live Periscope stream. Nautique chose to launch the boats in such a social way, using the hashtag #gamechanger, because they wanted to reach customers all around the world. “In the past, if you weren’t in some ...

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