Features

How to add an extra $50,000 to your bottom line this offseason

What are your plans for this offseason? Will you be focused on a few strategic initiatives? Tinkering here and there with little things that got away from you this busy season? Or maybe resting from an outstanding selling season? (Many of my coaching clients have reported enormous years) Well, if you are interested in actually working to grow your boat ...

Read More »

Q&A with MDCE opening keynote speaker Steve McClatchy

Steve McClatchy is a keynote speaker, workshop leader and author of the New York Times Bestseller Decide: Work Smarter, Reduce Your Stress & Lead by Example. His firm focuses on helping companies and individuals improve performance and achieve outstanding results in a multitude of areas. Steve has spoken before thousands of audiences on the topics of work/life balance, goal achievement ...

Read More »

The myth of branding

MattAsk almost any manufacturer’s marketing department or dealership owner about the goal for their marketing, you’ll get one of a few answers. “We are getting our name out there.”  “We are building our brand.” What do you think? Should those be the goals of your marketing and the marketing/advertising dollars you spend? If that’s your approach, you’ve also probably had ...

Read More »

National Manufacturing Day inspires the manufacturers of tomorrow

The marine industry will see a large number of its manufacturing professionals retire in the next 10 years, and it is imperative that the industry does whatever it can to ensure it has an employable manufacturing workforce. The issue is not unique to boating; indeed, as the country continues to emphasize bringing manufacturing back to the U.S., many industries are ...

Read More »

Economic Snapshot: Unemployment holds at 5.1 percent

The  unemployment rate decline slowed a bit this month, remaining relatively unchanged at 5.1 percent. Employment situation Total nonfarm private employment increased by 142,000 in September and the unemployment rate was unchanged at 5.1 percent. The number of unemployed persons changed little at 7.9 million. Over the year, the unemployment rate and the number of unemployed persons were down by ...

Read More »

Virtual reality tours coming to recreational boating

The technology is becoming mainstream - making it easier than ever to create a virtual tour to differentiate your marketing For potential buyers, a key selling point of the new Azimut 77s is the spacious interior with large windows that illuminate the cabin with natural light. However, to tour the saloon, sit at the helm station or visit the staterooms ...

Read More »

Gulf Marine Fuel provides legal biofuel alternative to ethanol

Last year, Gulf Racing Fuels introduced its gulf marine product made with isobutanol. Gulf Racing Fuels is a subset of Gulf, which specializes in off-road fuels for racing, high performance engines, all-terrain vehicles, snowmobiles, marine and more. The fuel is 12.5 percent isobutanol and 87.5 percent clear non-ethanol gasoline. Gulf Racing Fuels has been working with Gevo, the renewable supplier ...

Read More »

What manufacturers (and dealers) need to beware of after the recent VW mess

Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical than ever of marketing, advertising, independent reviews and ...

Read More »