Features

Are you giving your clients what they really want?

“If I would have asked people what they wanted, they would have said faster horses” - Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not just what they say they want. If you ...

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Early Bird Discount for 2015 MDCE expires September 18

The deadline to register for MDCE and receive the Early Bird Discount is on September 18. Early registrants receive a discount of $25 off their MDCE registration. For MRAA members, this discount is received on top of their $75 membership discount. This year’s event, which is scheduled to take place Nov. 15-18 at the Orange County Convention Center, Rosen Plaza ...

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Economic Snapshot: Canadian economy enters recession

The Canadian economy shrank in the second quarter, putting the country in a recession for the first time since the financial crisis of 2008-2009, Reuters reports. Gross domestic product contracted at an annualized rate of 0.5 percent in the second quarter, according to Statistics Canada. While this was better than the original forecast, the first quarter’s contraction was revised to ...

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The power of online video marketing

Do you have a problem getting your advertising and marketing dollars to drive any new leads? Are you sick of spending tons of money on social media, print media, TV and radio, even online pay per click and retargeting campaigns? The ad agency keeps telling you that you’re getting your name out there like that is supposed to pay the ...

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Volvo’s Huibers on new engines, GM partnership

Volvo Penta unveiled its latest engines last week, showing off next-generation V8s and V6s at a media event in Virginia. The new sterndrive engines are based on the General Motors Gen V platform, a stark contrast from the decision by Mercury to design and manufacture its own purpose-built sterndrive engines. After the product intro, we talked to Ron Huibers, president ...

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Market Data Book offers insight on trends, stats

The annual Boating Industry Market Data Book is your guide to the most important market intelligence shaping the marine industry. The entire issue is available for purchase in our Digital Downloads section of the website, but here is a taste of some of the info available in this year's edition. For more charts and analysis, be sure to check out ...

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7 simple ideas to create a motivated sales culture in your dealership

I talk with tons of dealers over the course of a month and often hear things like … “Our sales team is just not motivated.” “We don’t follow-up like we should” “We can’t get good people, especially salespeople” “Our salespeople can’t hold margins” Over and over I hear these issues with salespeople from big dealers, small dealers, dealers in the ...

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Economic Snapshot: Builder confidence reaches record highs for second consecutive month

The Housing Market Index once again reached levels we haven’t seen in nearly a decade, which hopefully means good news for the future of the market. Housing Market Index Builder confidence increased one point to a level of 61 in August. This is the highest reading for the index since November 2005, surpassing last month’s record-breaking levels. Two of the ...

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Smoker Craft intros new products, honors top dealers

More than 600 individuals representing over 200 marine dealerships gathered in New Paris, Ind., last week to attend Smoker Craft Inc.’s 2016 dealer meeting. A diverse range of new product offerings across its fiberglass, aluminum and pontoon product lines led to the largest dealer event in the company’s history, as the parent company to Smoker Craft, Starcraft, Sylvan, Sunchaser and ...

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