Features

Virtual reality tours coming to recreational boating

The technology is becoming mainstream - making it easier than ever to create a virtual tour to differentiate your marketing For potential buyers, a key selling point of the new Azimut 77s is the spacious interior with large windows that illuminate the cabin with natural light. However, to tour the saloon, sit at the helm station or visit the staterooms ...

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Gulf Marine Fuel provides legal biofuel alternative to ethanol

Last year, Gulf Racing Fuels introduced its gulf marine product made with isobutanol. Gulf Racing Fuels is a subset of Gulf, which specializes in off-road fuels for racing, high performance engines, all-terrain vehicles, snowmobiles, marine and more. The fuel is 12.5 percent isobutanol and 87.5 percent clear non-ethanol gasoline. Gulf Racing Fuels has been working with Gevo, the renewable supplier ...

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What manufacturers (and dealers) need to beware of after the recent VW mess

Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical than ever of marketing, advertising, independent reviews and ...

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From the Archives: 14 strategies to take your service department to the next level

As we head into the fall, it's a good time to revisit some best practices for the service department. This article, first published in 2012, has been one of our most popular stories on the subject: If you’ve survived this recession, you probably have a decent service department. You measure technician efficiency. You market your offerings here and there. Maybe ...

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7 ways to get out of your rut

You wake up, shower, brush your teeth and get dressed every morning. Grab some breakfast and out the door taking the same route to the dealership every morning. Five, six, even seven days a week. You open up the dealership, sit at your desk and I’d guess you do the same 11 tasks in the exact same order almost every ...

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Economic Snapshot: Builder confidence at highest level in 10 years

The housing market certainly looks positive this week, at least from a builder’s perspective. The National Association of Home Builders/Wells Fargo Housing Market Index reported that builder confidence rose this month to a decade high. Builder confidence increased one point to 62 in September, making this the highest reading for the index since October 2005. "NAHB is projecting about 1.1 ...

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Video: IBEX 2015: The Connected Boat

LOUISVILLE - One of the highlights of this year's IBEX show was The Connected Boat in the Electronics Pavilion. The interactive display features a demonstration of how various systems connect using existing network technologies. It is sponsored by Simrad and built in partnership with Chetco Digital. The display includes technology from a number of other companies including Cummins, Dometic, Faria Beede, ...

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Customer service +

CSI programs offer many benefits for improving business If there’s one thing most manufacturers and dealers can agree on, it’s the importance of delivering a good customer experience. Making boating easier is a constant mantra for the industry as it works to improve the experience of buying and owning a boat. We all know the “What are the two best ...

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