Features

Boat sales growth continues in February

Boat sales were up for the 12 months ending in February, with ski boats and PWC leading the way, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat ...

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Economic Snapshot: Housing starts continue double-digit YOY growth

Both privately owned housing starts and housing completions posted double-digit gains in February, indicating long-term growth for the housing market. Housing starts Privately owned housing starts were at a seasonally adjusted annual rate of 1,178,000 in February. This is 5.2 percent above the revised January estimate of 1,120,000 and 30.9 percent above the February 2015 rate of 900,000. Single-family housing ...

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15 steps to keeping customers — happy

Ask salespeople what customers want from them and you’re likely to hear such words as friendly, positive, responsive and problem-solver. Whatever else they may be, these are “the comfort words of sales.” It’s how salespeople picture themselves. Ask customers what they want in a salesperson and the words they use may be quite different. What they are looking for is ...

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Q&A with Indmar’s product team

In 2015, Indmar, in partnership with Ford, introduced the ROUSH-charged Raptor engine to the inboard market, winning several industry awards, including being selected one of Boating Industry’s Top Products of the Year. In 2016, Indmar is expanding the Raptor line to new market segments. We talked to some of the Indmar product development team – vice president Scott Clack, vice ...

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Economic Snapshot: Unemployment rate down to 4.9 percent

While the unemployment rate is essentially unchanged at 4.9 percent, it is now below 5 percent for the first time since 2008. Employment situation Total nonfarm payroll employment increased by 242,000 and the unemployment rate was essentially unchanged at 4.9 percent in February. The number of unemployed persons was unchanged at 7.8 million. Over the year, the unemployment rate and ...

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New MDCE dates offer opportunities for conference

The Marine Dealer Conference and Expo, which is co-produced by Boating Industry and the Marine Retailers Association of the Americas, will be held on Dec. 5-8 for 2016. The conference was previously held annually during the third week in November. This move is expected to benefit dealers and exhibitors alike who otherwise had conflicts attending. Several dealers and exhibitors have ...

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SeaDek extends Certified Installer and Certified Fabricator programs internationally

Successful aftermarket initiative to be extended into Europe, New Zealand and Australia this year Rockledge, Fla.-based SeaDek Marine Products has begun developing a worldwide expansion of the successful SeaDek Certified Installer and Certified Fabricator programs that it established in the U.S. last year. “We’ve come to realize we can’t service the aftermarket from one location, so last year we initiated ...

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Economic Snapshot: Private-sector employment adds 214,000 jobs

Several segments of the ADP Employment Report reported increases in February. However, manufacturing jobs continue to drop. ADP employment report Private-sector employment increased by 214,000 jobs from January to February, up from 193,000 jobs in January. Large businesses and small businesses both contributed the highest number of jobs in February, at 76,000 jobs each. This was a huge jump for ...

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Planning your exit strategy

In our industry, it is easy to focus on the here and now: What do we need to do to have a successful season? How do we increase profits today? What products will drive more sales? However, it is to the detriment of our future if we cannot look further than beyond what is directly in front of us. This ...

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New player, technology aim at reinvigorating sterndrive segment

From the two largest players taking very different approaches to developing new engines to a new manufacturer emerging in the market, the once predictable sterndrive engine segment has suddenly gotten a lot more interesting. In the last two years alone, Mercury has launched its purpose-built sterndrive, while Volvo Penta has introduced its Forward Drive, as well as its next generation ...

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