Features

Utilizing parts and accessories merchandising to increase sales

There is nothing more impactful than a good first impression. A parts and accessories department’s design has a huge impact on sales – while the exact layout is ultimately dependent on the space available in the store, making it an attractive area will determine its success. “It has everything to do with any store’s ability to sell product,” said Jennifer ...

Read More »

ABC offers chance to shape policy

The boating industry heads to the nation’s capital This year’s American Boating Congress kicks off May 9 and offers the boating industry a chance to shape the debate in an important election year. As in the past, dozens of industry associations are supporting this year’s ABC, with 35 co-hosts, including Boating Industry, as of March. ABC 2016 will be May ...

Read More »

Customer service that creates raving fans

Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big difference between satisfied and thrilled, between “not unhappy” and ecstatic. Far too often, companies end up settling for the former instead of aiming for the latter. Whether you call them raving fans, promoters or brand evangelists, they are the customers ...

Read More »

Safe Harbor Marinas plans aggressive expansion in 2016

Safe Harbor Marinas announced its formal debut as the largest owner and operator of marinas in the U.S. at the International Marina and Boatyard Conference in Ft. Lauderdale. The company, which was formed in 2015 and backed by the American Infrastructure MLP Funds (AIM), recently completed acquisitions from four separate marina owners and operators. “With the launch of the newly ...

Read More »

A Q&A with Indmar’s product team

In 2015, Indmar, in partnership with Ford, introduced the ROUSH-charged Raptor engine to the inboard market, winning several industry awards, including being one of Boating Industry’s Top Products of the Year. In 2016, Indmar is expanding the Raptor line to new market segments. We talked to some of the Indmar product development team – vice president Scott Clack, vice president ...

Read More »

Survey: Regulations still big worry for industry

Ethanol, RFS top list of concerns From tax policy to environmental regulations to the Renewable Fuel Standard, the government is making it more difficult to do business in the boating industry, say a majority of Boating Industry readers. That’s according to the latest Boating Industry reader survey of dealers, manufacturers, suppliers and others in the industry. We asked the readers of ...

Read More »

At the Helm: Your advocacy matters

What is your top challenge in your business? Tracking down more business? Acquiring the capital to grow? Finding and keeping great employees? Whatever it is, there’s a very good a chance that you can find a government or regulatory issue at its core. Sure, there are societal and economic reasons that boating has declined in popularity from its peak, but ...

Read More »

Economic Snapshot: Consumer confidence up from February

Consumer confidence has moved up and down from month to month since July 2015, but has hovered in the low to mid 90s. Consumer confidence Consumer confidence improved in March and now stands at 96.2. The Present Situation Index declined from 115.0 to 113.5, while the Expectations Index increased from 79.9 to 84.7. Consumers who said business conditions were “good” ...

Read More »

ASA Keep Florida Fishing effort aims to preserve access

At this year’s Miami International Boat Show, the American Sportfishing Association unveiled its new Keep Florida Fishing initiative with the goal of “clean waters, abundant fisheries and access to both.” “There are more than 3 million resident and visiting anglers, who support more than 80,000 jobs in the state, with $8.7 billion in economic output. Yet, there are numerous efforts ...

Read More »