Features

Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

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Brunswick: Outboards, boat sales grow on strong U.S. market

Brunswick executives reported on a strong 2015 and expressed confidence for the future in an earnings call Thursday. (See the full earnings report here.) "I hope you can sense the excitement that the entire management team has about the outstanding performance in 2015 and continued strong outlook for 2016 through 2018," said Mark Schwabero, president and COO. "The management team ...

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Economic Snapshot: Double-digit gains in existing and new home sales

Photo credit to Dan Moyle

Existing and new home sales both posted double-digit gains this month, with solid growth year-over-year. Existing home sales Total existing-home sales climbed 14.7 percent to a seasonally adjusted rate of 5.46 million in December, up from 4.76 million in November. Sales are now 7.7 percent above the previous year. The median existing-home price for all housing types in December was ...

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Sales, attendance up at Toronto boat show

Both boat sales and overall attendance were up at the 2016 Toronto International Boat Show, signaling a stronger boat market north of the border in spite of a tumbling Canadian dollar. Show owner and producer Canadian Boat Shows Inc. reports boat sales at the 2016 TIBS were up by 16.7 percent over the previous year. By the end of the ...

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Marinas evolve from a point of launch to family destinations

In order to effectively sell the boating lifestyle, marinas are increasingly turning their facilities into a hub of activity. The marina of today has evolved from a mere launch point to an all-day destination. We spoke with top marinas to discuss what areas of their business held the most potential for driving traffic and sales, and we created a roadmap ...

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Market Trends: Pontoon segment stays strong

Pontoon boats drove the boating industry’s rebound in the wake of the downturn. But are they still leading the way? Since the 2008 economic downturn, pontoon boats have led the recovery of the recreational boating industry. At one point accounting for almost one in three new boats sold, the pontoon market has demonstrated unprecedented growth, with new players jumping into the ...

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Stronger U.S. dollar puts pressure on exports

Economic rebound good for industry, but stronger U.S. dollar making exporting more difficult Nowhere has the rebirth of the U.S. economy been more evident than in the recreational boating industry. Once quiet factories now hum with activity as manufacturers churn out exciting new products. Dealer lots no longer house significant volumes of non-current inventory, and the noise level at winter ...

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How the best boat dealers build an efficient scheduling system

With unlimited moving parts, people and boats, running a successful service department can be a bit like playing Tetris. Find that right fit or everything starts stacking up; one mistake builds on another and the next thing you know you’ve got a disaster on your hands. (For all you Millennials out there, Tetris is how we used to pretend to ...

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Fishing boats, pontoons top picks for 2016

Outboard power to lead the way Boating Industry readers are optimistic about many market segments for 2016, but expect growth in outboards to dwarf any other category. That’s according to the latest Boating Industry survey, which polled readers of our print and digital editions in December about their outlook for 2016. Respondents include a roughly even mix of dealers, manufacturers, ...

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