Features

Internet Explorer’s phase out and its effect on your website

A dealership’s first and best salesman is its website. The vast majority of customers are now researching online before they ever set foot in the store, and for that reason it is hugely important that dealership management personnel be aware of important Internet updates that will impact their business. The latest update to be aware of: Microsoft has officially ended ...

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MIBS 2016: Groupe Beneteau lays out future for RBH Brands

The former Rec Boat Holding brands -- Four Winns, Glastron, Scarab and Wellcraft -- will now be brought under the Beneteau and Jeanneau umbrellas under a plan laid out by Groupe Beneteau at the Miami International Boat Show Thursday. "This will offer a new robust organization for sales and marketing, manufacturing and product development," said CEO Herve Gastinel. "By combining ...

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Economic Snapshot: Number of quits at eight-year high

While unemployment and the number of job openings remained relatively flat this month, the number of quits was at its highest rate since December 2007, the first month of the recession. JOLTS Job openings rose to 5.6 million in December and the job openings rate was 3.8 percent. The number of job openings increased in December for total private and ...

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MIBS 2016: Mercury intros new 115 Pro XS, accessories

Mercury rolled out a new 115hp outboard and a bevy of new accessories Wednesday as it builds on its "ecosystem" strategy. While the company introduced several new products at the Miami International Boat Show, the emphasis was on the company's efforts to simplify boating at a media briefing Wednesday. "Even if you produce one great product after another, you can ...

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Miami show kicks off in new location this week

After months of anticipation (and not a little controversy) the 75th annual Miami International Boat Show starts Thursday. It hasn't been an easy road to Virginia Key, where the show is relocating to the Miami Marine Stadium Park & Basin from Miami Beach. From lawsuits to permit challenges to environmental concerns, the show had to overcome many roadblocks to get ...

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Economic Snapshot: Manufacturing sector contracts for fourth consecutive month

Economic activity in the manufacturing sector contracted in January for the fourth consecutive month, while the overall economy grew for the 80th consecutive month. ISM manufacturing The ISM Manufacturing Index registered 48.2 percent, an increase of 0.2 percentage points from the seasonally adjusted December reading of 48 percent. The New Orders Index registered 51.5 percent, an increase of 2.7 percentage ...

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Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

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Brunswick: Outboards, boat sales grow on strong U.S. market

Brunswick executives reported on a strong 2015 and expressed confidence for the future in an earnings call Thursday. (See the full earnings report here.) "I hope you can sense the excitement that the entire management team has about the outstanding performance in 2015 and continued strong outlook for 2016 through 2018," said Mark Schwabero, president and COO. "The management team ...

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Economic Snapshot: Double-digit gains in existing and new home sales

Photo credit to Dan Moyle

Existing and new home sales both posted double-digit gains this month, with solid growth year-over-year. Existing home sales Total existing-home sales climbed 14.7 percent to a seasonally adjusted rate of 5.46 million in December, up from 4.76 million in November. Sales are now 7.7 percent above the previous year. The median existing-home price for all housing types in December was ...

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