Features

Hurricane hole: Marina safety & preparedness

By David Gee The word hurricane is derived from “juracán,” which according to Taíno natives in the Caribbean and Central America, were storms spawned and controlled by the goddess Guabancex, also known as the “one whose fury destroys everything.” The scientific name for a hurricane is tropical cyclone. In general, a cyclone is a large system of spinning air that ...

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The changing — and challenging — marina climate

By David Gee Start a marina by following these nine steps. 1) Plan your business. 2) Determine your costs. 3) Figure out your ongoing expenses. 4) Figure out your target market. 5) Figure out all the different ways to make money. 6) Figure out how much to charge. 7) Figure what your profit might be. 8) Figure out how you ...

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PWCs: Redefining a purpose

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

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MIBS 2020: 79 years of sunshine, new boats and products

By Adam Quandt From humble beginnings in 1941 as a tent with 50 boats on display, to over 700 contracted exhibitors, an additional 300 working/support dealers and roughly 1,000 total companies participating, the Miami International Boat Show — produced by the National Marine Manufacturers Association — continuously provides one of the largest stages for the recreational boating industry to shine ...

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The dealer/manufacturer relationship

By David Gee The relationship between recreational boat builders and their dealer networks is a symbiotic one, with each needing the other to survive. And like any relationship, it requires dedication, diligence and constant communication to build and maintain trust and respect that go beyond contractual agreements and product portfolios. “Almost anyone will acknowledge that trust is the key to ...

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2020 Forecast: Everyone eying the economy, elections

By David Gee The economy, consumer confidence and the elections. Those three things will to a large extent likely determine what kind of year boat dealers are going to have in 2020. “Overall economic conditions” once again topped the list of biggest concerns for those Boating Industry readers who responded to this year’s industry forecast survey. About 82% of the ...

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Evinrude, Mercury recognized for sustainability

Evinrude and Mercury Marine were both recently named Green Master campanies by the Wisconsin Sustainable Business Council (WSBC). Recognizing sustainable actions by businesses from across the state of Wisconsin, the Green Masters program works to identify businesses that have taken at least one action within each of the nine pillars of sustainability. Participants in the program receive recognition for their ...

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2019 Top 100 Dealer of the Year: Quality Boats of Clearwater, Inc.

“Our mission is to make our customer’s boating experiences magnificent and memorable.” Now, how about some metrics to go with that mission? There was a 33.17% increase in total revenue from 2017 to 2018, they have attained double digit revenue percentage growth in 15 of the 25 last years, they earn an annual dealer CSI averaging higher than 95%, the ...

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2019 Editor’s Choice: Dockside Marine

By Jonathan SweetTop 100 Program Director Dockside MarineHouston, Texas Dockside Marine has only been in business for a decade, but has already established itself as a leading dealer in the Houston area. What started out with $750,000 in sales from a single gravel lot in 2008 now operates on a three-acre facility with revenue at nearly $20 million in 2018 ...

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2019 Best in Class: Best Digital Strategy & Website

Futrell MarineHot Springs, Ark. With an ever-growing technology-driven and online world, it’s more important than ever for dealerships to maintain a strong digital market strategy and easy-to-use and up-to-date website. On the heels of a recent award for Best New Idea for a virtual boat show, Futrell Marine continues to strive to offer customers the best possible experience in a ...

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