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More boat, more power

Increasing boat lengths demand larger engines, easier boating It’s no secret that outboard propulsion leads the industry when it comes to boatbuilders and consumers choosing a boat’s powerhouse. However if there were any doubt, one just needs to take a walk around a show like the Miami International Boat Show to see that outboards now reign supreme. Mercury Marine saw ...

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At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

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Trade, tariffs big concern for boating

Industry also worried about ethanol, tax policy Trade policy – an area that barely registered as a concern for the boating industry a few years ago – has rocketed to the top of the list for industry worries. That’s according to the latest Boating Industry survey, conducted via email in January 2019. Those surveyed included dealers, manufacturers, suppliers and others ...

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The ‘surban’ future and boating

Boating and housing go hand-in-hand. A good housing market drives consumer confidence and increases home equity, making homeowners more willing to take the plunge on a new boat. And a decade ago we all saw what happens to the boating market when housing plummets. But those trends also give us a look at how households are changing, especially as younger ...

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Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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Women in Manufacturing STEP Ahead Awards tap Brunswick recipients

Brunswick Corporation announced that both Kim Shaller, purchasing manager at Boston Whaler in Edgewater, Fla., and Judith Zelisko, Brunswick’s vice president – tax, have been selected among 130 recipients from 101 companies to receive the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award from the Manufacturing Institute for 2019. At an April 11 reception in Washington, D.C., ...

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Sea Tow Foundation helps safe boating efforts at 2019 Miami International Boat Show

Thanks to the Sea Tow Foundation – a national nonprofit dedicated to the education and awareness of safe boating practices – more than 1,600 individuals and family members attending this year’s Miami International Boat Show left with a better understanding of the importance of life jacket use. Through partnerships with the National Marine Manufacturers Association and Onyx Outdoor Gear, the ...

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RBFF announces 2019 grantees for education fund

The Recreational Boating & Fishing Foundation (RBFF) announced the 2019 grantees for its George H.W. Bush Vamos A Pescar Education Fund, the fourth round of grants since the program launched in 2014. Twelve grantee organizations will work to bring fishing and boating experiences and conservation education to Hispanic families in eight states. The education fund awarded a total of nearly $60,000 ...

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Evinrude makes major donation to ABYC to combat technician shortage

Evinrude, the American Boat and Yacht Council (ABYC) and the National Marine Distributors Association (NMDA) announced today that Evinrude will donate two million dollars’ worth of Evinrude ETEC G2 3.4L V6 outboard engines to the ABYC Foundation supporting next generation marine technician training. The donation, which is the largest of its kind in history, will support students in high schools ...

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