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Info-Link: Powerboat sales up slightly more than 3 percent in December

Boat sales increased by more than 3 percent through the month of December, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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2019 Forecast: Industry growth slows as business horizon clouds

Momentum is expected to slow in response to a clouding business and political horizon as the boating industry anticipates its eighth consecutive year of single-digit growth. Tariffs, the health of the U.S. economy, the possibility of recession causing another downturn and interest rates affecting consumer confidence were all concerns stated by Boating Industry readers in this year’s industry forecast survey. ...

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Pontoons: The do-it-all machine

Pontoon versatility continues to drive popularity, growth In an industry-wide seventh consecutive year of growth, the pontoon segment continues to get more people on the water and keep them there. Pontoons remain a key driver for the marine industry, and that’s going to continue in 2019, Statistical Surveys, Inc. (SSI) director of sales Ryan Kloppe said. “Pontoons will top 56,000 ...

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Marine Connection: Climbing the ranks through continued success

With five locations in the dealership battleground across southeast Florida, Marine Connection continues to outperform others and climb the ranks of Boating Industry’s Top 100. “We have continued to grow and expand our presence in the Sunshine State to address the need and demand of boaters, particularly focusing on and targeting the fishing community,” co-owner and president John Kutuk said. ...

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Boat clubs continue market evolution

‘Shared economy’ aspects drive segment change John Giglio has been beating his head against the boating industry wall for the last seven years. The Freedom Boat Club CEO said he’s tried to explain his business to others as complementary, not competitive.  Giglio had an opportunity to drive that point home during a panel discussion during the 2018 International BoatBuilders’ Exhibition ...

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IMBC heads home to Florida for 2019 conference

For years, the International Marina and Boatyard Conference (IMBC) has set its sights on targeting middle- to high-management levels within the marina and boatyard industry. With the Association of Marina Industries’ — IMBC’s producer — new strategic five-year lookout, the conference will take aim at the industry as a whole by broadening its educational opportunities at the 2019 event. “With ...

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At the helm: Fiberglass vessel recycling needs more industry support

Every year in the U.S. an increasing number of recreational fiberglass boats reach their end of life without a sustainable option for disposal.  Some will be crushed and buried in landfills, where they will persist for many years, while others may be abandoned by their owners on land or in coastal areas where they can potentially harm the marine environment. ...

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The Top 100 … 2019 and beyond

This year we will be celebrating the 15th year of the Top 100. Since 2005, Boating Industry and the Leadership Alliance have recognized the best boat dealers in North America for their financial success, marketing, customer service, industry advocacy and overall business acumen. The 2019 Top 100 will culminate with the annual Top 100 Gala, Nov. 24, at the Rosen ...

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Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

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