Features

Mercury Marine hosts test ride media event in New York

On August 1, Mercury Marine held a press event for non-marine journalists to showcase the advantages of boating through Mercury’s product integration and intuitive features. “Every time we have an opportunity to get people on our boats and experience our engines and experience the new technologies we’re bringing to the marine world to make things more intuitive and easier for ...

Read More »

Weekly 5: Legendary Marine flag mural sets Guinness record

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Legendary Marine flag mural sets Guinness record The 3.83-acre flag mural that tops Legendary Marine's boat storage facility in Destin, Fla., has been recognized as the largest flag ...

Read More »

23 ways to improve your sales performance

Too many salespeople either fail completely or never really succeed because they think that selling is about them. It isn’t. It’s about customers—and customers only. Here are 23 ways to improve your sales performance by getting better focused on customers: Look for the demons and dreams. In other words, be alert to a customer’s hopes and fears—what they want to ...

Read More »

Boat, engine sales up as Brunswick reports second quarter results

Brunswick Corp. reported strong revenue growth Thursday for the second quarter of 2016, with sales up in marine engines, boats and fitness equipment. “Our reported second quarter net sales increased by 9 percent,” said Brunswick Chairman and CEO Mark Schwabero. “Our top line reflected strong growth rates in our fitness segment and fiberglass outboard and aluminum boats. This growth was ...

Read More »

Q&A with MDCE closing keynote speaker Sam Dantzler

Sam Dantzler of Sam’s Watersports Dock and Garage Composites is a familiar face to anyone who has attended the Marine Dealer Conference & Expo in the past few years. However, the 2016 MDCE will offer attendees to experience Dantzler’s expertise in a whole new way. Dantzler will present the closing keynote, “Change: It’s the Only Option,” on the final day ...

Read More »

Boat sales up across all segments in June

Sales of powerboats were up in every category for the 12 months ending in June, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market ...

Read More »

Weekly 5: Industry delivers comments on ethanol standards

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Industry delivers comments on ethanol standards Industry groups submitted thousands of comments from the industry, speaking out against increased ethanol levels as part of the Renewable Fuel Standard. ...

Read More »