Features

Profiles in leadership: Natalie Briggs Carlson

By Wanda Kenton Smith From her earliest years playing on boats at Wayzata Marine in Wayzata, Minn., to dusting, stocking shelves and handling administrative duties as a teen, to moving into key roles managing inventory and selling parts and accessories, Natalie Briggs Carlson was always immersed in her family’s boating business. After marriage, she relocated with her husband to Austin, ...

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Riding the towboat sales wave

By David Gee The NMMA recently reported that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year. Segment leaders included wakesport boats, one of many categories seeing double-digit increases YOY. These latest sales figures for the towboat segment follow a strong 2020, with NMMA reporting unit sales around the ...

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2021 Boating Industry 40 Under 40

Boating Industry 40 Under 40 Logo

Now in its fifth year, Boating Industry’s annual recognition program of strong young leaders in the marine industry shines a spotlight on a unique group of individuals leading the pack. Selected from around 200 nominations from across the industry, this year’s group features prominent young professionals form all segments of the marine industry from boat dealers to manufacturers and everything ...

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Q&A with Mercury Marine’s Chris Drees

Chris Drees

By Adam Quandt Boating Industry was recently invited down to Mercury Marine’s famous Lake X, for an exclusive look at Mercury’s new 600hp V12 Verado outboard. Between test runs of the new engine on various boats, Boating Industry had the chance to catch up with Mercury Marine president Chris Drees. BI: You’re two years in at the helm at Mercury ...

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Profiles in leadership: Victor Gonzalez

By Wanda Kenton Smith Marine marketer Victor Gonzalez is heavily involved in the web development scene and teaches programming, design and web development online to anyone looking to enhance their skills.  He’s pretty good at his day job too. The director of marketing for Sportsman Boats recently helped his company earn the coveted “King Neptune” Best-in-Competition Award from Marine Marketers ...

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Smart boat: Making boats smarter — and boat ownership easier

By David Gee In this ongoing series about smart boats, we are going to explore the smart boat space in general, and also interview the entrepreneurs and executives who are trying to make your boat smarter and boat ownership easier. This is a Q&A with David Villegas, co-founder and business development director of Boatrax, a Florida-based telematics service provider. BI: ...

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Sea-Doo holds special dealer training events

By Adam Quandt For the last four years, BRP’s Sea-Doo has taken training dealers in its largest market — Florida — to a whole new level. “Florida is one of the biggest marine and personal watercraft markets in the world and there are over 1,500 people moving to Florida every day, with most of the movers seeking sunshine and fun ...

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Pontoons at play

By David Gee When Ambrose Weeres, a rural Minnesota farmer and grain mill owner strapped a plywood sheet to two columns of 55-gallon steel drums to create the first pontoon boat in 1951, the idea was a relatively simple one. “I worked on it and designed the tubes, then a raft, and kept going until I had a boat,” explained ...

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Boating Industry names 2020 Top 100 Best in Class award winners

We might be into 2021, but the team at Boating Industry isn’t quite done celebrating the 2020 Boating Industry Top 100 Dealers. Boating Industry announced the 2020 Top 100 Best in Class Award winners via video on March 24, 2021. “The 2020 Best in Class winning dealerships are truly dealerships that set the standard in particular areas of the business,” ...

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2021 Forecast: The usual suspects plus some new additions

By David Gee What will determine success for your dealership during this 2021 selling season? The overall economy? For sure. Consumer confidence? Check. Workforce issues and challenges? Yep. That trio hovers at – or near – the top of the list nearly every year. But this year, two new entrants rear their ugly heads: inventory, or lack thereof, and the ...

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