At the Helm: It’s all about product

More than anything else, it’s new product that pushes boat, engine and accessory sales.  Whether it’s a new, more efficient engine or a feature-loaded boat model, boaters are driven to pursue the latest, greatest thing. Without innovation, there’s no burning desire to buy. We know that – and we also know that new product information is one of the most ...

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Marine Sales Group: A new focus on growth, acquisitions

The last couple of years have seen an upswing in dealer consolidation. An improving market, an aging owner base and easier access to capital have made it an attractive time to buy a boat dealership or marina, especially for those who can realize some economies of scale. In the marina segment, we’ve seen Safe Harbor and Suntex scooping up marinas ...

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Have you earned the right to win the sale?

In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you can take advantage of your competition’s lack of understanding by offering the “researchers and evaluators” the information they are searching for already. But as I wrote earlier, it could backfire on you if you don’t provide an exceptional experience. That ...

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Outboard engine sales continue to surge on the strength of constant innovation

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

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Economic Snapshot: Existing home sales at 10-year high

Photo credit to Dan Moyle

March’s existing home sales pace surpasses January as the strongest month of sales since February 2007. Existing home sales Total existing home sales rose 4.4 percent to a seasonally adjusted annual rate of 5.71 million in March, from a downwardly revised 5.47 million in February. This is 5.9 percent above the previous year and the strongest month in a decade. ...

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Boat sales growth continues to slow in March

Info-Link Bellwether report March 2017

Boat sales were up year-over-year in March, but the rate of growth continued to slow last month, according to the latest Info-Link Bellwether report. According to Info-Link, the Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US ...

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Economic Snapshot: Builder confidence drops from March, remains healthy

Builder confidence in the market for newly built single-family homes fell three points to a level of 68 in April on the National Association of Home Builders/Wells Fargo Housing Market Index. The drop follows a 12-year high in March. “Even with this month’s modest drop, builder confidence is on very firm ground, and builders are reporting strong interest among potential ...

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