Home » Features (page 4)

Features

Lapsed boaters key element in lead conversion, sales study

Lapsed boaters - individuals who have left the water or the boating lifestyle - represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

Read More »

Powerboat sales increase by almost 3.5 percent in July

Boat sales increased by almost 3.5 percent in July, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). Boat ...

Read More »

Sea Tow Foundation launches life jacket awareness campaign

The Sea Tow Foundation – a nationwide nonprofit dedicated to the education and promotion of safe boating practices – has announced the launch of its newest social media campaign – a program it calls Vest Friends. Vest friends are two or more people wearing life jackets and sharing a photo or video of themselves on social media to promote life ...

Read More »

Education to take the spotlight at IBEX 2018

From expanded educational offerings to three floors of exhibitors and more, 2018’s International BoatBuilders’ Exhibition & Conference (IBEX) is gearing up for an unforgettable year. IBEX will take place from Oct. 2-4 at the Tampa Convention Center in Tampa, Fla. In early May, IBEX organizers confirmed that Tampa and the Tampa Convention Center will host the conference through 2020. “Tampa ...

Read More »

Powerboat sales increase by more than 2 percent in June

Boat sales increased by slightly more than 2 percent in June, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of ...

Read More »

Zodiac-Nautic unveils new Open 5.5 RIB, acquires Anonym SUP

Last week, Boating Industry was invited down to Charleston, S.C. for the North American launch of the new Open 5.5 RIB from France-based Zodiac-Nautic. The launch included a day-long event for members of the marine media, Zodiac brand ambassadors, and more, which featured on-the-water testing of the new RIBs and a tour of Zodiac’s North American production facility in Summerville, ...

Read More »

Powerboat sales increase by 3 percent in May

Boat sales increased by 3 percent in May, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). Boat sales ...

Read More »

40 Under 40

40 trendsetters who are leading the boating industry  Boating Industry’s annual profile of the best young leaders in the marine industry highlights a unique group that stands out from their boating peers.  This year’s group represents an impressive cross-section of talented industry individuals who serve associations, manufacturers, marinas, and dealers.  These individuals were selected for their numerous accomplishments so far – ...

Read More »

Nautical Ventures: Success in the dare to be different

With the unofficial tagline, “We sell everything from kayaks to cruise ships,” you know something different is happening within the Nautical Ventures Group. Despite being somewhat new to the Top 100, earning its first Top 100 accolades in 2016, Nautical Ventures has used being a little different than the traditional dealership to launch itself into success. “We believe our efforts ...

Read More »

Ethanol still presents an industry challenge

Technician shortage also addressed in survey Congress and the Trump Administration are currently exploring ways to reform the U.S. Environmental Protection Agency’s Renewable Fuel Standard. There are a number of alternatives being discussed, all of which will have a significant impact on the recreational boating industry. Will E15 be expanded in the fuel supply? Will better alternatives like biobutanol be ...

Read More »