Features

Power play: Electric boats charge up the boating industry ladder

By David Gee Although an early electric boat was developed by German inventor Moritz von Jacobi in 1839, it took more than 30 years of battery and motor development before they became more practical – and popular. And it’s taken another 150 years for them to become a four-and-a-half billion dollar segment worldwide. The battery and motor development didn’t stop, ...

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Marketing strategies for growth: ADA web compliance and ADA-related lawsuits

By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the internet is web accessible. The American Disabilities Act was developed in 1990 and declares that all places of public accommodation remove any access barriers that would inhibit a person with disabilities from accessing the business’s goods and services – including ...

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Race circuit offers unique spotlight to dealers, OEMs

By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of any sport that shines a special spotlight on whatever the activity may be. Pro Watercross — a non-profit organization — in the personal watercraft world is certainly no exception. Despite getting underway almost two months behind schedule — with cancellations, ...

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Q&A with Navico’s Odin Sletten

Odin Sletten recently retired after 41 years of service with Navico, parent company of global brands like B&G, C-MAP, Lowrance and Simrad. Over his many years, Sletten contributed to some of Navico’s biggest developments and saw marine electronics change immensely. Boating Industry had the opportunity to ask Sletten about his time in the marine industry. Boating Industry: What first drew ...

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2020 Women Making Waves

Woman Making Waves - Stand-out women in the boating industry

Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. With nearly 100 nominations for this year’s Women Making Waves, choosing the highlighted women was no easy task. There is ...

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Digital teacher: Workforce training continues despite pandemic

By Adam Quandt From dealers to manufacturers, filling the ranks for the marine industry workforce has been a large issue facing everyone for some time. Despite the ongoing COVID-19 pandemic, the recreational boating industry — especially dealers — is still looking to add skilled technicians to teams across the board. The key component to getting skilled labor into the industry? ...

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Fishing for a pandemic panacea

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

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