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Are you making any of these email marketing mistakes?

By Matt Sellhorst Getting the most out of your email marketing is like getting the best performance from your boat. It requires more than just having lots of horsepower. Little tweaks like getting it propped just right, adjusting the trim or ballast, or even weight distribution all combine to deliver the best performance. A single mistake in one of the ...

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At the helm: Creating connections

By David Gee “We are like islands in the sea, separate on the surface but connected in the deep.” American philosopher and psychologist William James wrote that in the early 1900’s. But it was British entrepreneur, philanthropist and philosopher Richard Branson who brought it to my attention in a blog post about the power of connections. “Across all my years ...

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15 years of the best

By Jonathan Sweet The Boating Industry Top 100 is a celebration of the best in the boating industry.  As we mark 15 years of recognizing the top boat dealers in North America, we’re not only celebrating the past, but also the future. You’ll notice some changes in this year’s program as we have listened to the feedback from dealers about ...

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ABYC hosts inaugural marine Educator Training Conference

By Adam Quandt Over 60 marine educators recently gathered at the American Boat & Yacht Council’s (ABYC) headquarters in Annapolis, Md. for the inaugural ABYC Marine Service Technology: Educator Training Conference. The first-of-its-kind event over three days featured a variety of topics to support and encourage current and potential marine educators. “Participants in this conference spanned from a high school ...

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Orlando Watersports Complex helps all get on the water

This weekend, Orlando Watersports Complex hosted Above The Wake, a local nonprofit that helps disabled kids get on the water. Orlando Watersports Complex staff taught 25 kids with varying degrees of autism how to wakeboard, kneeboard, or ride on top of the water. It was an event where people experienced new joys and activities on the water that they have ...

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Correct Craft hosts first ‘Culture Summit’

Correct Craft, long known for its commitment to people and culture, has launched a new Culture Summit for senior leadership and human resources managers within the marine industry. The Culture Summit will take place on January 14 – 15, 2020 at the Orlando Airport Hyatt Regency. The Culture Summit will explore the importance of effective culture in our companies, include ...

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Volvo Penta takes to the field in student educational event

To connect with the next young wave of technical talent, Volvo Penta of the Americas recently spoke with local students about the engineering behind its marine and industrial power solutions on land and at sea at the REECH Foundation’s 2019 STEAM Day Youth Football Camp, in Norfolk, Virginia. Founded by former NFL player and Chesapeake resident Don Carey and his ...

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Brunswick partners with United Way for students in Minnesota

Employees of Brunswick Corporation's New York Mills Operation, home of Lund and Crestliner boats, recently partnered with the United Way to host its second annual Stuff the Boat event to help local families with back to school supply needs. A new twist to this year’s event was the addition of a boat raffle which was used to raise additional funds ...

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Marine Industries Association hosts Boys and Girls Club members

The Marine Industries Association of South Florida (MIASF) recently welcomed 70 high school students who attend the Boys and Girls Club Broward County (BGCBC) program to its headquarters in downtown Fort Lauderdale. A panel of young marine industry professionals discussed various career paths, jobs, and the benefits of working in an exciting and growing industry. “We want all BGCBC members ...

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Yamaha Motor Corporation announces new college tech training program in Arkansas

Yamaha Motor Corporation, U.S.A. formally signed a partnership agreement to establish a new training program for outboard marine motor technicians at Arkansas State University-Beebe’s Searcy campus. The signing took place at Sunrise Marine Center in Searcy, the local Yamaha dealership which helped bring about the discussion between Yamaha and ASU-Beebe. “This partnership and enhanced training program represents a generous commitment ...

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