Features

Parks Marina Okoboji, Iowa Each year, Parks Marina makes many small and large updates, changes and improvements, with the ultimate goal of enhancing the customer experience while increasing profitability. At the core of that effort is an ongoing dedication to employees. According to CFO Darren Anderson, the Parks Marina team realizes that the dealership is no longer simply in the ...

Special Recognition – Fire Response Vallely Sport & Marine Bismarck, N.D.  Disasters can strike anywhere and the financial cost to individuals and businesses can be staggering.  Vallely Sport & Marine suffered a July 2017 dealership fire that destroyed its Minot building and about $1 million in inventory. Sixteen months later, the only Top 100 dealer in North Dakota has come ...

Russell Marine Alexander City, Ala. In today’s world of endless variety, Russell Marine takes a multifaceted approach to planning its marketing strategy for the year. First and foremost, Russell Marine consistently researches the needs and desires of boating consumers in the area. From maintaining personal relationships with local boaters, to staying up to date on market share information, and everything ...

Futrell Marine Hot Springs, Ark. Boat shows have been considered a key point on many dealership’s marketing plans for years, and for many that remains true. However, most dealerships realize that boat show attendance is not what it once was. Futrell Marine of Hot Springs, Ark. took that realization and moved to try something new to keep the boat show ...

Buckeye Marine Bobcaygeon, Ontario At the forefront of any successful dealer is a particular emphasis on customer service. Canadian dealer Buckeye Marine operates with a motto of “We Care” to prove to customers that they come first. In 2017, the dealership went as far as to create a brand new Customer Experience position at the dealership, to ensure all customer’s ...

Boat sales increased by more than 3.5 percent through the month of November, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and ...

Tigé Boats has made a sizable donation to the California Fire Foundation going into the holidays. The boat builder auctioned off two new boats and is sharing a total contribution of $68,400. Formed in 1987 by the California Professional Firefighters, the California Fire Foundation is a non-profit organization that provides emotional and financial assistance to families of fallen firefighters, firefighters ...

Tigé Boats has made a commitment to donate and auction off two new Tigé Boats that will directly benefit the California Fire Foundation. The wildfires in California have devastated and destroyed thousands of homes and caused hundreds of thousands of people to evacuate, leaving behind everything. Firefighters have worked endlessly, tirelessly, and risked their lives to battle the blazes. In ...

Vallely Sport Marine has opened its newest superstore in Minot, N.D. The new facility broke ground in the spring of of this year. A Grand Opening Event was held Nov. 15-18. The new facility is approximately 25,000 square feet and features the area’s largest display of boats, pontoons, personal watercraft, side by sides, ATVs, and motorcycles. “Customer service was a ...

Experts explore marketing evolution at IBEX summit Boating industry digital marketers continue to hone their craft and understand the importance of providing effective user interaction. Making better and faster decisions with data is a mission-critical task for industry’s digital marketers, who are digging into multiple data sources to mine metrics that improve the bottom line. Earlier this year, Boating Industry ...