Features

By the end of 2001, it had become obvious that US Marine was in trouble. The Brunswick Boat Group division’s 1999 first-quarter results were the first sign of the tumultuous five years to come. Though the division manufactures Maxum, Trophy and Meridian boats, Bayliner was the hardest hit. Its sales had plummeted 13.9 percent, compared to the first quarter of ...

There’s a quiet confidence lifting from the foothills of North Carolina’s Bluegrass Mountains. It’s the type of quiet that you find in motivation and determination, in leadership and control, in honest focus and fruitful direction. Walking through the expansive, old textile factory that houses Mako Marine International’s manufacturing efforts along Hwy. 74 in Forest City, N.C., quiet might be the ...

The marine industry gets a bad rap – often from those who belong to it. Comparisons are made to industries that are more advanced, like automotive, or are gaining more market share, like RV. And the industry’s attention is often too focused on its shortcomings to celebrate its successes. When that focus is changed, however, a wealth of best practices ...

Last January the Marina Operators Association of America gathered boating industry representatives and associations, government officials and other interested parties for a two-day training session in Washington, D.C. The participants came to learn about the education program MOAA was planning, in partnership with the U.S. Access Board, to teach marina owners and operators across the country about new guidelines for ...

As momentum gathers behind the Grow Boating campaign, the industry sees the possibility of a fresh chance to capture new boaters in its future. In response, it is ramping up attempts at self-improvement. Marina operators are in a unique position to help the industry better satisfy its customers because they spend the most time with boaters. Their success stories – ...

For more than 35 years, Pack St. Clair has based the success of his company on one guiding principle: Treat people the way you would like to be treated. It’s a simple, age-old life strategy taught to nearly every child. But in the business world the quest for increasing revenue, enhanced profit margins and market share dominance oftentimes overpower it. ...

Cynthia Trudell says it’s good to be Sea Ray. Why? In part because Sea Ray is owned by boating behemoth Brunswick Corp. Two years ago, the former president of General Motors’ Saturn division left the automotive industry to join Brunswick as the president of the Sea Ray Group. “The industry was ripe for change,” she says, commenting on her attraction ...

For marina operators, 2003 was what many would call a stable year. Because marinas are “downstream from the buying decision,” they weren’t hit as hard by the recession as boat builders and dealers, according to Jim Frye, executive director of the Marina Operators Association of America. This stability is reflected in the results of the 2004 Boating Industry Marina Survey. ...

More than ever, the builders within each of the groups are sharing knowledge with each other – especially when it comes to new technology and manufacturing techniques. In addition, the buying groups actively encourage their members to form close relationships with their suppliers. The American Boatbuilders Association, for example, is pursuing two initiatives – one on the technology front and ...

Consolidation. For years, industry pundits have warned of a dark day when this common business reality would rear its head in the boat building market. Rising consumer expectations, technological advancements, increasing regulations and stagnant capitalization would put myriad small boat builders out of business, leaving a handful of boat building behemoths, they predicted. So far, that just hasn’t happened. In ...