Features

Making the Grade

Controversy arises over Dealer Certification funding Dammrich speaks out on funding Dealers take a stance on funding Hundreds of next steps for Grow Boating Interview with Phil Dyskow Interview with Noel Osborne Individual thoughts on grading dealers

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Making the grade

It has been many years since most dealers have had to worry about maintaining a certain grade point average. And it has likely been even more years since they've worried about intercepting a report card in the mail. Why, then, is there all this talk about grading dealers? For those unaware, there's a certain momentum building to affix a “grade” ...

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Certifiably sane

Eight years ago, Chrysler Corp’s. dealer network was a lot like many boat builders’. It included out-of-date facilities, low CSI scores, an old-world image and unmotivated dealers, says Robert M. Williams, DaimlerChrysler’s director of retail strategies and dealer relations. Many of Chrysler’s dealers had been with the company for years, and most were fiercely independent. Then, Chrysler made a change. ...

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Righting the Ship

By the end of 2001, it had become obvious that US Marine was in trouble. The Brunswick Boat Group division's 1999 first-quarter results were the first sign of the tumultuous five years to come. Though the division manufactures Maxum, Trophy and Meridian boats, Bayliner was the hardest hit. Its sales had plummeted 13.9 percent, compared to the first quarter of ...

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Better get Mako

There’s a quiet confidence lifting from the foothills of North Carolina’s Bluegrass Mountains. It’s the type of quiet that you find in motivation and determination, in leadership and control, in honest focus and fruitful direction. Walking through the expansive, old textile factory that houses Mako Marine International’s manufacturing efforts along Hwy. 74 in Forest City, N.C., quiet might be the ...

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What you can learn from …

The marine industry gets a bad rap – often from those who belong to it. Comparisons are made to industries that are more advanced, like automotive, or are gaining more market share, like RV. And the industry’s attention is often too focused on its shortcomings to celebrate its successes. When that focus is changed, however, a wealth of best practices ...

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Marina accessibility – What’s in it for you?

Last January the Marina Operators Association of America gathered boating industry representatives and associations, government officials and other interested parties for a two-day training session in Washington, D.C. The participants came to learn about the education program MOAA was planning, in partnership with the U.S. Access Board, to teach marina owners and operators across the country about new guidelines for ...

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6 strategies for success

As momentum gathers behind the Grow Boating campaign, the industry sees the possibility of a fresh chance to capture new boaters in its future. In response, it is ramping up attempts at self-improvement. Marina operators are in a unique position to help the industry better satisfy its customers because they spend the most time with boaters. Their success stories – ...

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Leading The Pack

For more than 35 years, Pack St. Clair has based the success of his company on one guiding principle: Treat people the way you would like to be treated. It’s a simple, age-old life strategy taught to nearly every child. But in the business world the quest for increasing revenue, enhanced profit margins and market share dominance oftentimes overpower it. ...

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Why it’s good to be Sea Ray

Cynthia Trudell says it’s good to be Sea Ray. Why? In part because Sea Ray is owned by boating behemoth Brunswick Corp. Two years ago, the former president of General Motors’ Saturn division left the automotive industry to join Brunswick as the president of the Sea Ray Group. "The industry was ripe for change," she says, commenting on her attraction ...

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