Features
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To market, to market
Getting in front of the consumer is one of every dealer’s top priorities. It includes staying in the good graces…
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Busting out of the box
Many boating businesses are stuck in a marketing rut or – even worse – cutting back on marketing to cope…
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Survey says…
When sales are slow, it may seem counterintuitive for a business to increase its spending. But that’s exactly what many…
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Marketing Challenges, Solutions & Best Practices
In talking to people around the marine industry, we’re often told that marketing represents one of the greatest unknowns businesses…
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Marketing Master
MasterCraft has a loud voice. That’s according to John Dorton, CEO of the ski and wakeboard boat builder and chairman…
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Making $ense of Boating
The dictionary defines affordable as “believed to be within one’s financial means.” With small boat unit sales down more than…
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Used & abused
New boat sales are down. And if you believe the hype, that’s OK because it’s just part of the cyclical…
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20 heads are better than one
Joe Hoffmaster would have had a hard time cashing the $6,000 check his friend and fellow boat dealer David Briggs…
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A New Measure
In today’s marine business world, more and more dealers are catching on to the idea of tracking technician efficiency. For…
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Service with a Smile
There’s no better way for a dealership to generate good will — or ill will — than with its service…
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