Features
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Waste not, want not
Humans are the only animals who can imagine the future. So argues Daniel Gilbert in his book “Stumbling on Happiness”.…
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Showing off
“Too many captains will sink the ship.” –Danish proverb Or, in the case of the marine industry, too many boat…
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Zodiac Signs
When a Special Forces team dives out of an airplane into rough seas or slips ashore onto a hostile beach,…
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8 Initiatives in ’08
Many marine dealers are hoping for a better year in 2008. There’s nothing wrong with hope, but it isn’t enough.…
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Getting the Word Out
Despite access to more advanced forms of marketing, customer and community events remain strongholds for marine dealerships. Personal interaction is…
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The Affordability Tree
Affordability does not stand alone in the boating industry. It’s one of many interrelated issues on which the boating industry…
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Passport to Success
Jim Dillon plans to spend his 48th birthday shaking up the marine retail industry. The president and CEO of Passport…
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More Boat for the Buck
The pontoon boat has come a long way since Bob Wachs first experienced it. Wachs grew up with a pontoon…
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Cobalt’s New Cause
Cos Constantinou hasn’t had an easy year. While you wouldn’t know it from his smiling, soft-spoken demeanor, there’s no doubt…
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Piercing the fog
The issue of affordability is far from center stage in the boating industry. Its complexities have kept most boating businesses…
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