Features

From Deal Breaker to Deal Maker

Three boats of women pulled up to a hot fishing spot in southwest Florida, cast their lines and caught more than a dozen redfish in the first 15 minutes. This drew some curious glances from the men gathered there. What they didn’t know, however, is that the event was even more unlikely than it appeared. The women were all boating ...

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Marketing Initiative Gains Momentum

The talk about launching an industry-financed advertising campaign to encourage more people to take up boating has been around for more than 20 years. But the talk has equated to little action. The idea is gaining momentum, however, because many in the boating industry have been spurred on by the success of the recreational vehicle industry’s Go RVing manufacturer-financed advertising ...

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Boatings Dirty Secret

Boaters have a dirty secret. Many of them are breaking the law by dumping their raw waste into the water. This includes dumping in No Discharge Zones, areas that the government has said should be free of any waste — even treated waste. But because it’s difficult to enforce, let alone quantify how big the problem really is, the risk ...

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The Show(s) Must Go On

Four months ago, tensions were rising as controversy over the two competing boat builder trade shows was beginning to polarize the industry. Accusations were thrown around callously, often with no basis in fact. And one insider, Dave Blackburn, president of Thomas G. Faria Corp., Faria Marine Instruments, admitted there were a great many hard feelings beginning to surface. “Tempers were ...

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Time to upgrade your software?

Time to upgrade your software? Is it time for your dealership or marina to upgrade its management software or consider a new system? Do you need to spend less time at your desk sorting through piles of paperwork and more time with your customers? The marina and dealership management systems available for your business are getting more advanced every year ...

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Igniting Change

Download Igniting Change Though all of the remaining outboard builders gained some market share… Yamaha was one of the most aggressive and the most successful in its efforts.

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Bombardier To Sell Recreational Products Division

Sale to include Sea-Doo, Johnson and Evinrude Two years ago, Bombardier rescued the Johnson and Evinrude brands from bankruptcy court. Now, the brands are a part of a larger sale that the company is using to prevent it from facing its own day in bankruptcy court. Bombardier announced on April 3 that it is selling its Bombardier Recreational Products Division ...

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Luffing At The Starting Line

Two years ago, it was probably worth it for many sailboat builders to throw their marketing budgets at Joe Consumer, a first-time boat buyer intrigued by the idea of cutting through the water in his own vessel under the power of nothing more than the wind. Now, however, Sally Helme, publisher of Cruising World and Sailing World magazines, says sailboat ...

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Dock & Pontoon Guide

Need some docking options? Are you or your customers looking for more options in docking and pontoon systems? Will you miss out if they find a better system at the dealership down the road? There are literally dozens of options in docks and pontoon systems. Many of the companies involved in the trade are regional, though there are some big ...

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