Features
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Be Prepared
A while back, Gary Poole made the rounds of all his lenders to review Buckeye Marine’s financials. It wasn’t that…
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Create a competitive advantage
Guiding its readers through economic hardship is nothing new to the staff of Boating Industry magazine. The U.S. recreational marine…
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Invest in innovation
Taylor Made Group Chairman Jim Taylor has seen his share of downturns. Taylor, grandson of Nelson A. Taylor, who founded…
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Communicate with employees
When Ole Evinrude invented the first commercial outboard engine 100 years ago, he probably didn’t envision the many twists and…
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Sell on value, not price
Despite the rough waters currently facing the marine industry, Hubbell Inc. is staying the course in terms of its distribution…
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Cut Carefully
Advertising and marketing are like fishing lures, according to Will Keene, president of The Edson Corp. One needs different bait…
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Lessons in enduring
Now is not the time for a celebration. News of layoffs and bankruptcies confront Americans at every turn and there…
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Management Software Keeps Owners in Control
As the saying goes, “Knowledge is power,” and that knowledge has never been more important as marine dealers scrap for…
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Move It (or Lose It)
Whoever coined the phrase “You can never have too much of a good thing,” obviously never sold boats … or…
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Survival Guide
In today’s economic climate, there are two things on marine dealers’ minds: How do I maximize my cash flow until…
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