Features
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Fitting social media into your marketing puzzle
Your business’s marketing strategy is a lot like a small jigsaw puzzle with large pieces. Each piece of the puzzle…
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A marine dealer’s perspective on marketing
In a dealership, we as operators are very proactive about forecasting inventory, budgeting expenses and profits and scheduling service. All…
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Creating a marine marketing plan
A famous late-night comedian once said to a celebrity guest who had hired a psychologist to work with her dog,…
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Nautic Global has built Godfrey, Rinker into united company
If you were to ask Bob Moran, Jim Orbik and Rick Gasaway what it’s like to operate a boat company…
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Singleton Marine Group innovates to better results
In December of 2008, interest in boating was perhaps at an all-time low on Lake Lanier’s famed Holiday Road. Not…
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Small-town dealer makes 2009 most profitable year
When you imagine what one of the leading dealers in North America looks like, it’s easy to picture walls of…
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Springfield Marine Co. positions itself for market rebound
When the downturn hit the marine industry, Springfield Marine Co. owners Garnett and Caroline Carnahan didn’t panic. Having run the…
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The making of SMG’s “A-Team”
Three months ago, Boating Industry created a cover story package that focused on creating an “A-Team” of employees. While Singleton…
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Change or Perish
Feature Change or Perish Boating Industry Tuesday June 15, 2010 Email this article to a friend! It has become the…
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