Features
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Q&A: Taking turns taking the lead
Boating Industry: How have you prepared your team to be successful in 2011? We went against the crowd a bit…
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Finding Growth in Today’s Market
Download Finding Growth in Today’s MarketAfter six years of boat sales declines, the boating industry is hungry for growth. And…
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Closing the deal
Marine industry professionals across the country are at long last experiencing some positive indications of renewed consumer confidence. “Lingering high…
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May Issue: Resources
Here is a list of some of the many resources dealers can put to use in finding growth in today’s…
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The Top 5 Legislative Issues at ABC
These are the central issues to be discussed during the 2011 American Boating Congress, being held May 4 and 5…
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Q&A: Selling your competitive advantage
Boating Industry: 2011 is a new year. How is your marketing strategy for this year different than past years and…
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50-plus promotions to drive traffic to your dealership
Great weather, reasonable fuel prices, more jobs, higher home values, renewed consumer confidence … Sounds like a dream, doesn’t it?…
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Shhh … private sales can propel profits
Most businesses gear their marketing toward getting new customers, but the smartest see existing customers as the real gold mine.…
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Rec Boat Holdings reinvents Four Winns, Glastron, Wellcraft
When a boat builder goes bankrupt, it’s tough on everyone. There are a lot of unanswered questions, whether you’re an…
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Marine canvas businesses say they’re poised for growth
When the American economic engine stalled in late 2008, many business categories suffered tremendous losses. But many marine canvas businesses…
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