Features
-
The accessories test
To gauge how well your business is doing with accessories sales, John Spader — president of Spader Business Management —…
Read More » -
The Accessories Equation
To illustrate the returns a strong accessories department can generate, dealership consultant and 20 Group moderator David Parker, president of…
Read More » -
The Shopatron Advantage
Shopatron leapt into the marine industry a few years ago, when it signed Evinrude as a customer. Then, last year,…
Read More » -
The Up-sell: A path to better sales and service
By Jim Ackerman and Paul Furse A great thing about the boating business is that your clients always want more…
Read More » -
How to grow your accessories sales
Growing your accessories business does not necessarily require a big investment. In fact, experts say that taking small steps is…
Read More » -
Accessories: Double the margin plus
Many dealerships look at accessories and ask themselves why they should be bothered selling small-fry items like fish finders and…
Read More » -
Building Value
As the new president of Rec Boat Holdings, Roch Lambert was taken aback when he did the math on the…
Read More » -
Q&A: Inventory’s new normal
Boating Industry: Following the recession, there’s been a lot of discussion of change, with talk of a “new normal.” How…
Read More » -
Dealers welcome fewer choices, lower prices
Many boat builders in the “value” segment of the market have been moving toward fewer options and more options packages.…
Read More » -
Q&A: Treating your employees right
Boating Industry: How many employees do you have on your team today? And how does that number compare to the…
Read More »