Features
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Tips for selling in 2012
Boating Industry recently spoke with marine industry consultant Valerie Ziebron about selling to today’s buyers. She offered these tips for…
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QR codes: Here to stay
If your dealership isn’t using QR codes to connect with customers and improve their shopping experience, it’s time to start.…
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MasterCraft talks QR code strategy
MasterCraft has been at the forefront of QR code technology in the marine industry. The manufacturer of the MasterCraft and…
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Turn your marina into a venue
When it comes to running a successful marina, Jim Frye, vice president of Westrec Marinas, says it takes more than…
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Little offerings make great impressions
Customer service is the most common differentiator between marinas, and one easy way to improve how customers view your level…
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Running a responsible marina
Marinas serve as a playground for boaters, but they also have a responsibility to the environment as well as the…
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All the right moves
Now more than ever, marina operators are looking at economical and practical development projects to increase business. To offset challenges…
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Q&A with Matt Gruhn on the NMMA summit
In December, the National Marine Manufacturers Association sponsored the Recreational Boating Stakeholders Growth Summit. The event gathered 160 marine industry…
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