Features

ASA Electronics discusses Marine Audio purchase

The Elkhart, Ind.-based mobile electronics manufacturer will continue production of Marine Audio’s line and maintain its separate identity. Last week, ASA Electronics made public its purchase of Marine Audio Engineering and Sales, a former ASA competitor and one of the few in the marine audio segment that mirrors the Elkhart, Ind.-based company’s philosophies, Fred Sherrerd, industry manager of ASA’s marine ...

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Spader dealers report improving boat sales, profits

The average Spader Business Management dealer increased new boat sales by 13 percent in the first quarter, compared to the same time last year, according to a report from the company. SIOUX FALLS, S.D. – New boat sales continued to rise in first quarter 2012 for the average Spader Business Management dealer, while net operating profits also increased, compared to ...

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Three mobile marketing terms you should know

In the final part of our three-part series on mobile marketing, we explore three key terms marketers should know to put together a marketing plan that will effectively send consumers through the sales funnel. Mobile Pages Mobile-optimized websites are designed to work well on any smartphone and are an essential tool for mobile marketing. Whether you're asking consumers to scan ...

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Isobutanol: Marine industry’s biofuel savior?

With a waiver recently approved by the Environmental Protection Agency authorizing ethanol in gasoline up to 15 percent by volume, the marine industry is looking for an alternative biofuel to what its experts say is poison to marine engines. With the well-publicized issues E15 causes in marine applications, members of the marine industry are investigating the potential of isobutanol as ...

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National Marina Day seeks wider exposure

National Marina Day 2012 is set to launch June 9th and more than 105 marinas across 30 states have signed on to participate in the event. The event, which began in the summer of 2001, encourages marinas to open their doors and introduce the community to the boating lifestyle while generating exposure for the marina industry. New in 2012, the ...

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ADP Lightspeed says interest in DMS on the rise

This fiscal year will be the best sales year ADP Lightspeed has ever experienced in marine dealer management systems, which the company says reflects an increasing desire by dealers to take advantage of technology to help their bottom lines. Today’s dealers want a system that can tie together all their operations, provide an overview of different departments and allow them ...

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RBFF adds to online accolades

RBFF map

Even after multiple Webby Awards, the Recreational Boating & Fishing Foundation has no plans to slow down its mission to grow fishing. The Recreational Boating & Fishing Foundation (RBFF) has a knack for making websites that receive recognition. The latest, an honoree in the 16th annual Webby Awards’ Mobile Web Lifestyle category, was announced in earlier this month. The mobile ...

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Hearing held on Lacey Act

On Tuesday, the Subcommittee on Fisheries, Wildlife, Oceans and Insular Affairs held a legislative hearing on two bills that would amend the Lacey Act. WASHINGTON – On Tuesday, the Subcommittee on Fisheries, Wildlife, Oceans and Insular Affairs held a legislative hearing on two bills that would amend the Lacey Act, according to a release from the U.S. House of Representatives ...

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Grow your boating business

During the past six months, a group of recreational marine stakeholders assembled by the National Marine Manufacturers Association has been developing a plan to grow boating. Out of this process have emerged six high-priority action areas: marketing message/campaign, youth initiative, recreational boating affordability, diversity initiative, boating education initiative, and recreational boating advocacy & accessibility. While these areas certainly represent opportunities ...

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Designed to Sell

Boat builders are adapting their boat designs to the changing needs of today’s customer. The power of “new” is no longer enough to push boats out the door. No one needs a new boat, especially today when many consumers’ pocketbooks are light and their confidence, while improving, leaves much to be desired. What sells a new boat is the allure ...

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