Features

The Affordability Challenge

What’s driving up the cost of boats and how the industry is trying to keep boating affordable It’s no secret that the cost of boats continues to increase at rates that easily outpace inflation. Since 2000 the average cost of a sterndrive, for just one example, has increased more than 75 percent. Factors ranging from rising oil prices to increased ...

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Is it the right time to hire?

Tips on when to add new employees – and the smart way to do it The marine industry continued to improve in 2012 and most of the big players are predicting another uptick in business in 2013. Most companies have been making do with fewer employees for years as the industry climbs out of the recession, but we’re already seeing ...

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Asking more from your DMS

Dealer management system providers adding features, looking to the cloud and seeking total integration of dealership services In a Boating Industry survey focused on the challenges, impacts and desires for in-house dealer management systems (DMS), one of the most intriguing findings arose from a question buried deep within. “Which DMS functions have the greatest need for improvement?” Nearly 20 percent ...

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Discover Boating offers dealer tools

  (This story is a sidebar within the feature story The Affordability Challenge.) Addressing affordability and the perception of boating as an expensive activity are major goals for the Discover Boating campaign. Discover Boating tackles the issue from two perspectives – price and value. From a dollars and cents standpoint, Discover Boating offers several tools. Those include a loan calculator ...

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Making insurance profitable for you

Dealers who have partnered with an exclusive insurance provider are able to ensure their customers are covered and even make a little revenue as a reward. Full-service dealerships are able to market themselves as one-stop shops – a life-long boating partner. But as in any healthy relationship, your customers need to know you will be there in both good times ...

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What’s working for dealers

  (This story is a sidebar within the feature story The Affordability Challenge.) We also reached out to the dealer readers of Boating Industry to ask them how they are promoting boating affordability. Here are a few of the best ideas we heard. “We show in detail how well most good boat brands hold their value, far better than most ...

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Lessons learned from Hurricane Sandy

The storm that ravaged the Northeast both exposed shortfalls in the preparedness of small business owners and reinforced the importance of having a plan. In her wake, Hurricane Sandy left behind more than $60 billion in damage. Although much of this destruction was impossible to prepare for, it reinforced the importance of having a plan that at least lessens the ...

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The boating industry’s tablet revolution

At boat shows and beyond, the information customers want is now just a swipe away. It’s hard to imagine now that tablet computers barely existed prior to April 2010, when Apple introduced the original iPad, given how ubiquitous they have become. Restaurants are using them to take orders, school kids are using them to take tests and just about everyone ...

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Electric boats here to stay

Vessels powered by electricity have been on the water for more than a century, and they’re only getting better with time. With rising gas prices, tightening fuel standards, and the release of high-profile vehicles like Chevy’s Volt, the public has heard a lot about the electric car in recent years. Less attention has been paid to its waterborne cousin, the ...

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The new customer

How tablets, smartphones and mobile technology are changing your buyers Mobile technology is not only changing how dealers run their businesses, but also is radically reshaping the way customers shop. It’s changed the buying process, the sales experience and how retailers can control the message. In other words, it’s a whole different ballgame. Google has coined the term “Zero Moment ...

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