Features

2014 App Directory

The following apps were selected as both marine specific and general resources that will help you in management, sales and overall productivity. For the complete directory, visit BoatingIndustry.com/AppDirectory   Bayliner Operating System: iOS Price: Dependent on manufacturer Description: Using the Bayliner Dealer Sales Application, dealers can show the Bayliner product line to customers, while also collecting leads. The app’s features ...

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How to manage your dealership’s online reputation

You have control over the way your dealership is perceived through your website and social media channels. Yet, when it comes to customer reviews, your hands are typically tied … or are they? In this article, we’ll look at tools that can help you track and respond to reviews, and I’ll share some best practices for dealing with negative online ...

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From the Archives: Your future and being on the right track

Economic recovery is still chugging along, but these tips Peter Granata shared with us in 2011 are as relevant as ever. People will always search for the best price, but a novel product or service jumps off the bottom line and becomes an even more significant investment. Are you still waiting for those pre-recession customers to come back to your ...

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Q&A with Nautic Global Group CEO Jim Malone

Nautic Global Group recently hosted a “fireside chat” for its leading dealers with Jim Malone, the company’s new CEO. The event was moderated by Matt Gruhn, president of the Marine Retailers Association of the Americas, and gave a select group of dealers a chance to ask questions of Malone in a face-to-face setting. The company also solicited questions from its ...

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Yamaha WaterCraft rolls out buyback, leasing programs

In a move designed to get more people on the water, Yamaha WaterCraft announced today two new programs that it’s calling industry firsts. With a new guaranteed buyback program and leasing program Yamaha and its dealers will be able to reach more consumers than ever before, said Bryan Seti, Yamaha WaterCraft national marketing manager. “We know the numbers are through ...

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MarineMax CEO Bill McGill celebrates 70th birthday

A fun video from the folks at MarineMax, honoring chairman and CEO Bill McGill’s 70th birthday, which he celebrated by doing some barefoot waterskiing. The video is part of MarineMax’s “Unified by Water” rebranding that has the company focused on promoting the lifestyle of boating over the purchase price of the boat.

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Friday Economic Snapshot: Less is more from the Fed

At the last Friday before Christmas —parking lots are jammed, end-of-year lists are proliferating and consumer-focused retailers are in full swing. Aside from the usual pre-holiday business stories (I wouldn’t want to be in charge of Target’s PR right now), there have been some of the year’s most significant economic news coming across the wire. Home sales declined to their ...

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14 Leaders offer their 2014 keys to success

For part of our Industry Forecast coverage in the January issue, we asked 14 industry leaders two questions about 2014: What are you and your company focusing on to ensure success in 2014? What do you see as the keys to the industry having a successful year in 2014? We didn't have room to run their full answers in the ...

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Powerboat sales maintain growth streak

It’s been a great year for powerboat sales, and the latest data from Info-Link Technologies shows that sales of powerboats in the 15-foot and greater category continue outpacing last year’s by less than 10 percent. This trend started in early 2013, accelerated during the summer months and has plateaued around the current just-under-10-percent sales growth mark. PWC sales growth is ...

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New report shows $597 million impact of Miami boat show

The 2013 Miami International Boat Show generated $597 million in total economic output and supported 6,592 full-time jobs, according to a new study. The National Marine Manufacturers Association, which produces the show, hired Thomas J. Murray & Associates Inc. to analyze the impact of the event. “The results of the new study illustrate the show’s significant impact not only on ...

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