Features

13 reasons to attend MDCE 2013

From an all-new educational lineup to new networking opportunities, there are plenty of reasons for dealers to come to Orlando for this year’s Marine Dealer Conference & Expo, produced by Boating Industry and the Marine Retailers Association of the Americas. Here are 13 of the best reasons to join more than 1,000 of your fellow marine professionals Nov. 17-20 in ...

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Discover Boating delivering more impressions, buzz

Discover Boating recently released its mid-year marketing report, which showed strong results for the program. This year, 500 million advertising impressions have been delivered by the program. At the same time, traffic to DiscoverBoating.com is up 18.5 percent and the site has referred more than 600,000 consumers to manufacturer websites through July – an increase of 285 percent over 2012. ...

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Brunswick Reports Q2 2013 Earnings

Outboards are strong, while fiberglass sterndrives continue trailing overall market Citing strong performance in its outboard engine, fitness equipment and U.S. bowling segments, Brunswick Corporation (NYSE: BC) reported positive second quarter 2013 financial results. Net sales increased 4 percent versus second quarter 2012. Gross margin was 60 basis points higher versus the previous year, and adjusted operating earnings increased 12 ...

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Sterndrives ramping up for a comeback

New engine technology, improving economy point to segment’s recovery No segment of the marine industry absorbed a body blow as severe as what hit the sterndrive category in the last decade. According to the National Marine Manufacturers Association, annual sterndrive sales plunged more than 76 percent between 2004 and 2011, from 71,100 units down to 16,890 — a staggering drop ...

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The post-ethanol fuel future?

Industry testing shows potential for isobutanol in marine engines It’s no secret the marine industry has been worried about E15. From lawsuits to lobbying, many of the trade groups have been working to make sure it doesn’t end up in marine engines. Testing by the National Marine Manufacturers Association shows that the 15-percent ethanol gasoline blend damages marine engines. Several ...

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Average age varies greatly by segment, brand

Our July issue looks at the average age of new boat buyers across multiple segments and brands in new research from Info-Link, provided exclusively to Boating Industry. No surprise: The market continues to age. We tackled some of the major segments – runabouts, pontoons, bass boats, ski and small cruisers – in the print edition. Click here to read the ...

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The suddenly resurgent jet boat market

With BRP’s exit from the jet boat market last year and decision to license its jet propulsion technology, it was probably only a matter of time before other boat builders decided to give the market a go. Chaparral and Rec Boat Holdings announced within days of each other that they would be doing just that. Both companies will be using ...

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Creating a buying atmosphere

The right showroom design can increase sales throughout your dealership When owner Michael Wood moved South Florida Mastercraft in 2011, he had a clean slate of a dealership to design. With an 8,000-square-foot showroom space in Boynton Beach to fill, Wood put a lot of thought into the new digs and how the layout would affect sales. “We wanted to ...

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Hope in the aging buyer

Exclusive research from Info-Link shows average buyer age varies widely by brand, segment By now, it’s a well-worn statement: The average boat buyer is aging at a notable rate. It’s a frequent topic of discussion at industry events, dealer meetings and sales conferences. Each year, the average age of the new boat buyer is about six months older than it ...

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An additive warning

This is a sidebar of the article The post-ethanol fuel future? There are many fuel additives on the market these days that promise to solve a number of problems from protecting marine engines from E15 damage to restoring bad fuel. Many of these additives are making promises they can’t deliver, so dealers and marinas need to be very careful about ...

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