Features
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2020 Boating Industry Movers & Shakers
By David Gee The 10th Annual Boating Industry Movers & Shakers Awards recognize innovative leaders and trailblazers in the recreational…
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2020 Boating Industry Bold Moves
By Adam Quandt The six leaders below aren’t afraid to make bold moves to advance boating by improving technology, growing…
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Sea-Doo continues to push innovation limits with 2021 lineup
By Adam Quandt Despite a brief slow down in production due to the ongoing pandemic, Sea-Doo hasn’t slowed at all…
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Things are looking up for saltwater fishing
By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will…
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LIQUI MOLY ventures ‘across the pond’ for PWC business
By Adam Quandt For nearly 60 years, LIQUI MOLY has been producing and supplying motor and gear oils, fuel and…
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Dealing with a pandemic and unprecedented demand
By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate…
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Sales continue to rise as inventory dwindles
By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a…
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Power play: Electric boats charge up the boating industry ladder
By David Gee Although an early electric boat was developed by German inventor Moritz von Jacobi in 1839, it took…
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Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such…
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Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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