Features
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Kelsey LarsonMay 1, 2014
Industry embracing social media
New survey shows companies increasing focus on social sites Boating industry businesses are increasingly making social media a part of…
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Nicholas UptonApril 29, 2014
RBFF details new Hispanic campaign
Saying engaging the growing Hispanic market is crucial to the industry’s future, the Recreational Boating & Fishing Foundation has officially…
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Nicholas UptonApril 25, 2014
Friday Economic Snapshot: Ice out
As the northern lakes lose their ice, major indicators generally suggest the American economy continues to gradually gain momentum. New…
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Nicholas UptonApril 23, 2014
Discover Boating unveils 2014 marketing plan
A continued focus on video and digital efforts will highlight Discover Boating’s plan to spread the word this year. Discover…
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Nicholas UptonApril 22, 2014
U.S. boat sales heating up
As the weather warms and dealerships head into the busy season, powerboat sales have increased to just below 10 percent…
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Nicholas UptonApril 18, 2014
Friday Economic Snapshot: Looking Healthy
All things considered, the American economy is looking healthier than it has since the beginning of the Great Recession. While…
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Nicholas UptonApril 18, 2014
Benefits of offering clear coating
Using no new equipment or people and an easily applied clear coating rejuvenation system, you can restore “like new” color…
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Nicholas UptonApril 15, 2014
Marketing Corner: Which social media offer best engagement?
So you’ve got 5,000 Facebook fans or 3,000 Twitter followers – good job. But how much do those likes, followers…
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Nicholas UptonApril 11, 2014
Friday Economic Snapshot: Glowing optimism
Maybe it’s just here in Minneapolis, but the sun is out, the barren ground is about to turn bright green…
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TKaiserApril 9, 2014
Malibu’s next act
An exclusive interview with Malibu CEO Jack Springer about taking the company public, launching a new boat brand and the…
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