Features

Capital matters

The boating industry heads to Washington for ABC 2014 One of the best opportunities for the marine industry to affect public policy is coming up next month in Washington, D.C. This year’s American Boating Congress will be May 5-7 at the Liaison Capitol Hill, just a short walk from the Capitol. ABC gives industry stakeholders an opportunity to not only ...

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Consumer financing stabilizes

Prime and subprime customers receive loan approvals, though lenders are being more diligent Consumer financing has leveled out. It’s great news for consumers trying to get loans, dealers and manufacturers selling units and anyone else in the industry that relies on increased boat sales. Customers with credit scores under 600 are even being financed for smaller boats, and new lenders ...

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Q&A with Jim Lane, president, Chaparral & Robalo

While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than many. Jim Lane, president at Chaparral since 1977, has seen his share of ups and downs in the boating market, but says he is confident about the future of the company’s brands. With its H2O line focusing on the entry-level ...

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Dominion names Rockefeller as YachtWorld Hero

Dominion Marine Media kicked off the Miami International Boat Show by naming David Rockefeller, Jr., as the 2013 YachtWorld Hero. Now in its third year, the YachtWorld Heroes initiative recognizes individuals and their organizations that have leveraged their love and respect for our oceans, rivers, lakes and streams into a higher consciousness among boaters and the general public. Rockefeller, chairman ...

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Friday Economic Snapshot: Spring brings warm news

As winter begins retracting its unusually sharp claws, we’ve seen a raft of economic data blowing in that suggests this past season did indeed have an outsized effect on North American economic activity, but that growth appears to be heating up. In the last few days, we’ve got information suggesting the real estate market is cooling, auto sales are rebounding ...

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From The Archives: Event marketing

Creating a fun or educational atmosphere through an event will put get customers energized about being on the water and put them in the buying mood. What could be better! A well-executed event not only brings customers back, but those customers bring friends too. It’s also an easy way to extend the marketing expense with a little brand recognition via ...

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Leveraging local media

According to a recent Cross-Platform Report from Nielson, the average American adult spends 11 hours a day consuming electronic media, with TV and radio continuing to claim the top spots -- that’s nearly all of our waking hours! While advertising on these platforms can quickly exhaust your marketing budget, a smart online media strategy can help you gain a little ...

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Friday Economic Snapshot: Fed rattles markets

Is Russia planning to continue growing its empire with further land grabs? Did Federal Reserve Chairwoman Janet Yellen intentionally spook the market by suggesting higher interest rates are coming sooner than expected? And, are we seeing an end to housing-driven economic growth? These are the primary questions swirling around financial markets this week. Let’s dive in and find some takeaways. ...

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Detailing: Don’t be wishy-washy

When a customer walks up to the service desk and says their boat needs a cleaning, what do you do? If the answer is panic or look around for the Armor All wipes in your trunk, it might be high time to think about figuring out a detailing solution. Mark Bollman, president at Creative Colors International (CCI), said dealers should ...

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Q&A with Jim Lane, president Chaparral & Robalo

While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than many. Jim Lane, president at Chaparral since 1977, has seen his share of ups and downs in the boating market, but says he is confident about the future of the company’s brands. To read the full Q&A with Lane, be ...

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