Features

From the Archives: Up-sell ideas

Customers are ready to buy again, so it’s time to focus on sales. As boating continues to see positive numbers, and everyone expects more growth, some in the industry might hope the boats will sell themselves – sadly they won’t. Once thrifty consumers are finally ready to spend some money, so just in case your sales team forgot how to ...

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Q&A with YachtWorld Hero David Rockefeller, Jr.

Dominion Marine Media kicked off the Miami International Boat Show by naming David Rockefeller, Jr., as the 2013 YachtWorld Hero. (Read more about the announcement here.) The other four finalists for the award were Joel Aberbach, U.S. Coast Guard Auxiliary; Betsy Alison, Paralympic coach for the U.S. Sailing Team Sperry Top-Sider; Dieter Paulmann, Okeanos Foundation for the Sea; and Jeanne ...

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Friday Economic Snapshot: Cool, but not polar

With such wild winter weather frequently upending business throughout the country, it’s getting harder to read the economic tealeaves. Many in the marine industry are reporting strong traffic at boat shows. At the same time, we’ve got conflicting economic data that suggests that we’re still poised for growth in the face of temporary weather troubles, or that the recent economic ...

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Powerboat sales growth slows, remains positive

Maintaining a trend that’s been in place since the summer of 2011, powerboat sales have continued posting year-over-year sales gains according to the latest figures released from Info-Link Technologies. For the month of January, 15-foot-plus powerboat sales exceeded the previous January’s sales by just more than 5 percent. Personal watercraft showed stronger sales gains of just more than 10 percent, ...

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How does your dealership stack up?

Before we launched the ARI/MRAA Digital Marketing Master Series last month, we surveyed the MRAA membership to get a better understanding of the digital marketing savvy of the average marine dealer. The survey exposed two areas where marine dealers are lagging behind other retail industries. But before I dive into areas for improvement, I’ll start with the good news. Seventy-seven ...

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Miami: New products highlight Day 1

MIAMI – Boat builders and other manufacturers introduced a wave of new products Thursday as the Miami International Boat Show kicked off. Some highlights from Day 1 of the industry’s biggest show: Chris-Craft Launch 36 Chris-Craft introduced the Launch 36, a large day boat with overnight facilities. The new model is designed with a full walk around deck to access ...

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Miami: GE, NMMA optimistic for 2014

MIAMI - This year should see more growth for the marine market as the overall economy continues to improve. That was the sentiment from this year’s Industry Leadership Conference, presented by GE Capital Commercial Distribution Finance and the National Marine Manufacturers Association, to kick off the Miami International Boat Show. “We have a wave of optimism as we approach this ...

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Friday Economic Snapshot: Exceptional year for housing

At this point in 2013, the world worried about the bombing of the U.S. embassy in Turkey, Pope Benedict XVI announcing his retirement, North Korea’s nuclear threats and war in Syria. This year we’ve got @SochiProblems, California’s awful drought, a cooling of the political climate with the painlessly raised debt ceiling and news that the federal deficit has plunged to ...

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Marketing Corner: 7 steps to creating a marketing strategy

You’re not going to get anywhere without knowing where you’re going, whether its driving down the road or marketing your business. Here are 7 easy steps to getting you started on creating a marketing strategy. 1. A little introspection Bring managers and other key employees together to brainstorm about your company. What are your strengths? (i.e., a strong boat brand, ...

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Top 100 applications now open

Now in its 10th year, the Top 100 recognizes the top boat dealers in North America for their financial success, business acumen, customer service, dedication to the industry and more. We’re looking for companies that focus on customer service and prepare for future success with sound planning, marketing and training initiatives. Once again, Boating Industry will select a group of ...

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