Features

Texas Marine sets curve for dealerships online

So you finally hit 500 Facebook likes and you’re feeling pretty proud of yourself – as you should! Just a few years ago, you’d be far ahead of the curve. But leave it to Ryan Hebert and his team at Texas Marine to raise the bar for the rest of the industry. Sitting at just over 11,100 likes at press time, Texas ...

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YouTubing for dollars, Part 2

This is Part 2 of a two-part article on using YouTube videos to boost your boating business. Click here to read Part 1.   PRODUCTION TIPS… Audio is key. Seems funny, but audio is almost more important than video when it comes to producing good YouTube content. If you’re doing something funny, the video may speak for itself, but it ...

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Friday Economic Snapshot: Still slow going

This week’s economic indicators arrived under a cloak of normalcy, with a shocker hidden inside — the American economy actually shrunk during the previous quarter. While most economists aren’t panicking over the figure, and expect that positive growth has already resumed, it’s a concrete sign that the lingering recovery remains a few steps short of full steam ahead. Let’s take a ...

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From the Archives: Do you have a solid succession plan?

Do you have a succession plan yet? According to a 2012 study, just 35 percent of small businesses with more than two employees have a plan in place. With Brunswick publicly detailing its long, thought-out succession plan, it's high time to think about your own plan or reexamine that plan to see if it still makes sense.  Is your plan updated for ...

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YouTubing for dollars

Digital, on-line video has become a virtual necessity in today’s online marketing world. You want top search engine rankings? Better have video. You want people to open your emails? More will, if they contain video. You want more visitors to your Facebook and other social media venues? How ‘bout more likes and more shares and more comments? Video will help ...

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Gibbs continues to add Quadski dealers

In just over a year of production, Gibbs Quadski has amassed 16 dealerships that combine for 21 U.S. locations, but Gibbs looks to increase that number significantly in 2014, with a goal of having 50 dealerships under its belt by the end of the year. The company sees 50 as the appropriate number of marine and powersports dealerships to be ...

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Friday Economic Snapshot: Watching the clock

Just as many economists and business prognosticators thought the economy would really start heating up, a raft of economic indicators continues to suggest we’ll be stuck on hold a while longer. As the winter of 2013-14 fades from memory and ceases impacting economic indicators, the strong growth many thought was set to begin remains holed up in the dugout. This ...

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U.S. boat sales post broad gains

Powerboat customers are reacting favorably to the warmer weather, with most categoriesexperiencing positive year-over-year sales growth as the U.S. economy gains momentum. According to the latest data from Info-Link Technologies, year-over-year sales growth of powerboats larger than 15 feet hit the 10-percent mark in April, matching highs seen throughout the 2012 selling season. After spiking in March, personal watercraft sales ...

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Friday Economic Snapshot: Mixed bag on housing, production

This week’s financial news is a mixed bag of positive and negative tidbits. Homebuilder confidence is down, but housing starts soared.  Unemployment claims are at a 7-year low. Industrial production fell along with homebuilder sentiment, while manufacturers remain upbeat. Germany is once again eyeing stimulus, while surveys out of New England suggest a manufacturing expansion. Let’s make sense of this ...

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Q&A with Frank Peterson, president, Recreational Boating & Fishing Foundation

The Hispanic population is the fastest-growing segment of the population in the United States, but the group is not engaging in fishing and boating. With that in mind, the Recreational Boating & Fishing Foundation officially launched a Hispanic outreach program this spring that will include advertising, partnerships with companies and local agencies, social media, events and more. RBFF President Frank ...

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