Features

Training Days at Lynnhaven Marine: Far from boring

How do you put a value on staff morale and collaboration? Chuck Guthrie spares little expense with his unique – if anxiety-inducing – training days. As the busy season kicks off, Guthrie closes down Lynnhaven Marine and holds what he calls a “training day.” The idea started with seasonal parties like many businesses hold every year. “We had a spring ...

Read More »

Lead Response Time Matters

I just returned from a dealer meeting where I had the pleasure of meeting with many dealers. At lunch, I struck up a conversation with a dealer principal, and we got talking about lead management. My new dealer friend saw himself as the linchpin of the inbound leads game. He told me with pride how he personally receives every single ...

Read More »

Friday Economic Snapshot: A mixed bag

A lot of bad things have been blamed on this winter weather, but with the latest round of mostly positive economic indicators, Mother Nature is finally getting into the springtime spirit. The big news came from surprisingly positive job creation numbers, supported by the stock market at a record high, mortgage delinquency at the lowest level since 2008 and consumer ...

Read More »

Top Products 2014

Here you’ll find some of the best products and services introduced or significantly updated in the last year from boats to engines to accessories to software and more. Products were chosen based on many factors, including innovation, impact on the industry and how they advanced their category – or created a new category.   ADP LightspeedEVO mobile app The ADP ...

Read More »

Sparking a revival?

Entry-level PWC surge may broaden category’s appeal Put your ear to the ground and you might hear a faint rumble that indicates change is afoot. It could be just distant thunder, but judging by fresh data and industry chatter, it could also be a building groundswell that’s set to overtake the personal watercraft category. After riding a wave of sales ...

Read More »

Time to grow?

Multi-store survivors on growing wisely, and knowing when to say no Marine is a mature industry in a growing economy, currently undergoing a welcome period of expansion and consolidation after the recent thinning of the herd. This is the time in the cycle when more business owners pull the trigger on long-awaited retirements, growth-minded entrepreneurs take risks to expand and ...

Read More »

King of Profits

Service pros on building a knockout service department Running a service department isn’t easy. Boats and motors are complex, curmudgeonly things that can confound the best technicians. Customers ebb and flow in lockstep, leaving stretches of downtime followed by an early-season crush when summertime approaches. And then there are the debates of how to price labor, pay technicians and keep ...

Read More »

Hooking new boaters

National Marina Day offers opportunity to draw more people to the water It’s often said that getting people on the water is the key to growing boating. That’s the idea behind National Marina Day, scheduled for June 14 and now in its 13th year. “If you get a person behind the wheel, they’re much more likely to become a boater ...

Read More »

Task force focused on industry diversity

Take a look at the statistics and it’s pretty obvious why diversity has become such a buzzword for the marine industry. • The Hispanic population in the United States, already 17 percent of the total population today, is expected to double in size by 2050 • The Hispanic luxury market niche has grown by 221 percent in the last decade ...

Read More »

Q&A with Roy W. Olivier, president & CEO, ARI

From websites to social media to online reputation management, digital marketing is rapidly evolving. With its recent acquisitions and product releases, ARI is increasing its investment in those areas. This month, we talked to ARI president & CEO Roy Olivier about what’s driving that growth strategy and why it’s so important to the company’s future. Boating Industry: When you look ...

Read More »