Features

Shifting Marina Design Trends

Add diversity and focus on design to keep your boaters entertained Some of the marine industry’s best speakers encourage their audiences to focus on selling “the big show.” It’s an attitude that’s become more pervasive in an American economy driven by services, which make up approximately 75 percent of the country’s GDP. In the marina biz, this shift has lead ...

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Washington Update

A closer look at the key issues facing the marine industry It’s easy to be frustrated or turned off by the partisan politics, government shutdowns and other Washington goings-on that make the headlines in our nation’s capital. While we could choose to ignore Washington, the reality is that Washington is not going to ignore the boating industry. From tax issues ...

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Government weighing on industry growth

Most feel regulations, policies hurting their companies Thom Dammrich, president of the National Marine Manufacturers Association, said at the Miami International Boat Show that the two things that worried him most were “weather and Washington.” Clearly, he’s not alone as the latest Boating Industry research shows that readers are very concerned about the impact of government action on their ability ...

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18 solutions to boost sales

Boat dealers share their best ideas for selling more The marine industry may be recovering, but there’s still plenty of room for growth. As more buyers come back into the market, the best dealers are positioning their companies to get a bigger share of the pie. We gathered information from dealers across North America about how they’re increasing sales of ...

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Capital matters

The boating industry heads to Washington for ABC 2014 One of the best opportunities for the marine industry to affect public policy is coming up next month in Washington, D.C. This year’s American Boating Congress will be May 5-7 at the Liaison Capitol Hill, just a short walk from the Capitol. ABC gives industry stakeholders an opportunity to not only ...

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Consumer financing stabilizes

Prime and subprime customers receive loan approvals, though lenders are being more diligent Consumer financing has leveled out. It’s great news for consumers trying to get loans, dealers and manufacturers selling units and anyone else in the industry that relies on increased boat sales. Customers with credit scores under 600 are even being financed for smaller boats, and new lenders ...

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Q&A with Jim Lane, president, Chaparral & Robalo

While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than many. Jim Lane, president at Chaparral since 1977, has seen his share of ups and downs in the boating market, but says he is confident about the future of the company’s brands. With its H2O line focusing on the entry-level ...

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Dominion names Rockefeller as YachtWorld Hero

Dominion Marine Media kicked off the Miami International Boat Show by naming David Rockefeller, Jr., as the 2013 YachtWorld Hero. Now in its third year, the YachtWorld Heroes initiative recognizes individuals and their organizations that have leveraged their love and respect for our oceans, rivers, lakes and streams into a higher consciousness among boaters and the general public. Rockefeller, chairman ...

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Friday Economic Snapshot: Spring brings warm news

As winter begins retracting its unusually sharp claws, we’ve seen a raft of economic data blowing in that suggests this past season did indeed have an outsized effect on North American economic activity, but that growth appears to be heating up. In the last few days, we’ve got information suggesting the real estate market is cooling, auto sales are rebounding ...

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From The Archives: Event marketing

Creating a fun or educational atmosphere through an event will put get customers energized about being on the water and put them in the buying mood. What could be better! A well-executed event not only brings customers back, but those customers bring friends too. It’s also an easy way to extend the marketing expense with a little brand recognition via ...

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