Features

Video: Honda shows off engines at Georgia event

Honda Marine recently invited a group of boating journalists to Georgia’s Lake Oconee to try out the company’s full line of engines from 2.3 to 250 hp. Although the company didn’t introduce any new models at the event, the company says there is more coming although details were sparse. Boating Industry took the opportunity to talk to group manager Mark ...

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From the Archives: Communicate with employees no matter what

In any relationship, communication is key. But it's easy to forget that when you're running a business; which can be disastrous for morale. When management stays quiet, rumors spread and people get scared or spend their once productive days searching the job boards. Take a little advice from BRP in the years after acquiring Evinrude. Even as the division struggled, ...

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The business benefits of a pipeline mentality

Today, the customer story is simple. Loyalty ranges from non-existent to temporary. Mining the Internet is second nature, relying on smartphone apps to cut through the clutter. With an endless array of channels available, engaging customers can be an exercise in futility. Surprisingly, the current situation hasn’t changed much, particularly for those in sales, who have always asked, “Whom can ...

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Video: Mercury rolls out new outboards, new approach to sterndrives

Delivering on the long-rumored news that it would be moving away from auto engines and building its own blocks, Mercury debuted its new engines for 2015 last week. The new Mercury MerCruiser 4.5L, V6, 250 hp sterndrive is being manufactured at Mercury’s world headquarters in Fond du Lac, Wisconsin, where the company showed off the engines to a large contingent ...

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Economic snapshot: Housing up, unemployment down

This has shaped up to be a pretty solid week of economic news, with housing leading the way. Housing starts Starts swung up in May to a seasonally adjusted annual rate of just over 1 million. Although down from April, that’s a 9.4 percent increase from May 2013 – and year-over-year is the important number to watch here. Starts were ...

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RBLC committee shines light on youth boating programs

With the launch of the new youth web portal on Discover Boating, it’s a good time to take a look at the project and the Recreational Boating Leadership Council’s youth boating subcommittee. Headed up by George Harris at the Northwest Marine Trade Association and Keith Christopher with Boy Scouts of America, the group collected more than 3,000 boating programs for ...

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Evinrude wows Milwaukee crowd with all-new E-TEC G2

When describing their new E-TEC G2, Evinrude executives used words such as powerful, different, audacious, heroic and quality. It appears — at least from the outset of the global unveil — that BRP lived up to those words with its latest engine. The E-TEC G2 is available in 200-300 horsepower, and the engine comes with an impressive list of improvements ...

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Lessons from Other Industries: GM and why culture matters

Company culture is one of those things that can be easily dismissed as unimportant. Many businesses don’t watch it the same way they track, say, service department efficiency or turn rate. While often portrayed as a Google with Ping-Pong tables, culture is about way more than having fun. Nothing brings that home more clearly than the recent report from General ...

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Economic Snapshot: Mild progress going into summer

After nearly crossing the record-setting 17,000 mark, the stock market has slightly retreated after the World Bank cut its 2014 global growth estimate to 2.8 percent from the previously expected 3.2 percent. Two big reasons? Trouble in Ukraine and, you guessed it, the impact of last winter’s harsh brutality. Let’s see how things are progressing as we approach the first ...

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