Features

Friday Economic Snapshot: Looking Healthy

All things considered, the American economy is looking healthier than it has since the beginning of the Great Recession. While the stock market has shown increased volatility and some economists are predicting a market correction, key economic indicators show economic activity is increasing, manufacturing is picking up steam, confidence is rising and, at long last, the jobs situation is showing ...

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Benefits of offering clear coating

Using no new equipment or people and an easily applied clear coating rejuvenation system, you can restore "like new" color and shine to your boating customers while making a nice profit in the process. Because every boat owner wants their watercraft to look as clean & shiny as the first day it came off the showroom floor, but find that ...

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Marketing Corner: Which social media offer best engagement?

So you’ve got 5,000 Facebook fans or 3,000 Twitter followers – good job. But how much do those likes, followers and plus-ones matter? Without engagement, not much. A new study from Shareaholic might help us determine which networks drive the most engagement. According to their analysis, it’s YouTube, Google+ and LinkedIn that deliver the biggest bang for the click, so ...

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Friday Economic Snapshot: Glowing optimism

Maybe it’s just here in Minneapolis, but the sun is out, the barren ground is about to turn bright green and it’s clear the seasons have shifted. Seemingly in kind, this week’s economic data is almost exclusively positive. A glowing report from notably bearish Goldman Sachs chief economic Jan Hatzius, “Rays of Light on the Supply Side,” echoed the chorus ...

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Malibu’s next act

An exclusive interview with Malibu CEO Jack Springer about taking the company public, launching a new boat brand and the company’s next phase By Tom Kaiser Malibu Boats, the builder of the Malibu and Axis Wake inboard sport boats, recently went public and began trading on the NASDAQ at a price of $14 a share, giving the 30-plus-year-old Tennessee-based boat ...

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Friday Economic Snapshot: Back on track

Earthquakes have been rattling the West Coast, talk of the missing jetliner has been replaced by another high-profile shooting, General Motors is in crisis, the Supreme Court further loosened campaign finance requirements and the stock market is at a record high —America is officially back on track. In finance, the week’s biggest news stories are solid jobs numbers, accelerating auto ...

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Q&A with Roy W. Olivier, president & CEO, ARI

From websites to social media to online reputation management, digital marketing is rapidly evolving. With its recent acquisitions and product releases, ARI is increasing its investment in those areas. To read the full Q&A with Olivier, be sure to check out the May issue of Boating Industry. Boating Industry: When you look at the marine industry for 2014, what’s ARI’s ...

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Nine exciting products for fishermen

The lakes are thawing, and all those anglers are eager to get on the water. But they're ready to spend some money before they do. I took a trip to the packed Northwest Sportshow last weekend, and asked dealers and distributors about the new trends and the popular mainstays that dealers in fishing hotspots should think about stocking. Here's nine ...

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Sterndrive stratification

Smaller sterndrives keep falling, while high-end stays strong Picture yourself out on the water, enjoying a thrilling cruise in a stylish boat that glistens in the sun as it cuts across the waves. While some may imagine themselves in a pontoon or fishing boat, most see the fiberglass sterndrive as the consummate sport boat, even as the category’s sales have ...

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