Features

Economic Snapshot: Home sale numbers could mean slowdown on the way

The latest report of new home sales could portend choppy waters ahead for the housing market. Released today by the Commerce Department, new home sales were down sharply in June to a seasonally adjusted annual rate of 406,000. That was down 8.1 percent from May’s 442,000 and, more importantly, down 11.5 percent from June 2013. Not only that, but May ...

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Marketing and sales ideas that get us into trouble

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they stopped most of it. Even so, marketing and sales efforts can build brands. “I was fascinated ...

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Economic Snapshot: Party like it’s 2007

The recovery may not be as robust as any of us would like, but we continue to creep back to those pre-recessionary days of yore. The latest encouraging number is weekly unemployment claims, which dropped to 302,000 for last week. The four week-average, which is what is generally used as a more accurate measurement, is now 309,000 – the lowest ...

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Creating a social media strategy

It’s not enough to be on social media. Having a Facebook, Twitter or LinkedIn account is simply the price of entry to communicate with many buyers today. To be truly successful in social media marketing, you have to have a plan on what you are going to achieve and how you are going to get it done. Boating Industry asked ...

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Facebook changes mean more original content, smaller reach

Facebook business page users with a firm grasp on their insights have likely noticed a change over the past few months. Facebook has implemented another update, again filtering content that’s delivered to newsfeeds, leading many to see a decrease in their organic (non-paid) reach. “They’ve changed their algorithm, which in layman’s terms mean they changed the workings of Facebook to ...

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Economic Snapshot: Fed likely to end stimulus efforts

Another light week for economic data as we come out of the holiday stupor. The biggest news, in fact, came out of the minutes from June’s Federal Open Market Committee, where most of the members seem to be in favor of ending the Fed’s bond-buying program by this fall. The move is seen as a sign of growing confidence in ...

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Catching up with the RBLC advocacy subcommittee

Advocacy is a slow moving, confusing process. Jeff Gabriel is the first to admit that. He and the Recreational Boating Leadership Council advocacy subcommittee he co-chairs are looking to give the boating community some more insight into the process. He said advocacy is hugely important to the industry, shaping the conversation and education government bodies on boating issues big and ...

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Lessons from Other Industries: Boot camp transformations

Transformation is fundamental to stay grounded on the shifting sands of business. To that end, the idea of a boot camp has expanded to nearly every industry. Doctors attend boot camps before working with patients, web developers use them to learn new skills, new fathers learn to be a better parent and freshly promoted CEOs learn to manage better at ...

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From the Archives: Boating safety a dealer’s responsibility

As we head into the busiest boating weekend of the year in the United States, boating safety is sure to be in the headlines again next week. Smart dealers and manufacturers realize it’s part of the industry’s job to make sure boaters get the training they need to be safe on the water. In this 2013 article, Boating Industry talked ...

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Economic Snapshot: No fireworks, but some reason to celebrate

With the holiday, a pretty light period for economic news this week, but some positive indicators in employment and housing numbers to give us a boost into the lazy days of summer. ADP: Private employment up 281,000 in June A very nice report from ADP this week, as the company reported that private employers added 281,000 employees last month, the ...

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