Features

U.S. boat sales post broad gains

Powerboat customers are reacting favorably to the warmer weather, with most categoriesexperiencing positive year-over-year sales growth as the U.S. economy gains momentum. According to the latest data from Info-Link Technologies, year-over-year sales growth of powerboats larger than 15 feet hit the 10-percent mark in April, matching highs seen throughout the 2012 selling season. After spiking in March, personal watercraft sales ...

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Friday Economic Snapshot: Mixed bag on housing, production

This week’s financial news is a mixed bag of positive and negative tidbits. Homebuilder confidence is down, but housing starts soared.  Unemployment claims are at a 7-year low. Industrial production fell along with homebuilder sentiment, while manufacturers remain upbeat. Germany is once again eyeing stimulus, while surveys out of New England suggest a manufacturing expansion. Let’s make sense of this ...

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Q&A with Frank Peterson, president, Recreational Boating & Fishing Foundation

The Hispanic population is the fastest-growing segment of the population in the United States, but the group is not engaging in fishing and boating. With that in mind, the Recreational Boating & Fishing Foundation officially launched a Hispanic outreach program this spring that will include advertising, partnerships with companies and local agencies, social media, events and more. RBFF President Frank ...

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Lessons from Other Industries: Don’t become a Target

It’s easy to pile on a company having a tough time, but the case of Target —in the news since the big holiday data breach — has included a few curious moves. It named new chief information officer, long-time CEO Gregg Steinhafel resigned, its big Canadian expansion missed expectations by a country mile and a first-person report from inside Target headquarters ...

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Friday Economic Snapshot: Is spring growth coming?

After some volatility, the stock market is once again reaching toward record heights as a growing cohort of economists wonder aloud whether the GDP may actually be revised to show an outright contraction in the first quarter. That significant nugget doubles down on the impacts of the vortex-heavy winter, but general opinions remain focused on the coming growth throughout the ...

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Training Days at Lynnhaven Marine: Far from boring

How do you put a value on staff morale and collaboration? Chuck Guthrie spares little expense with his unique – if anxiety-inducing – training days. As the busy season kicks off, Guthrie closes down Lynnhaven Marine and holds what he calls a “training day.” The idea started with seasonal parties like many businesses hold every year. “We had a spring ...

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Lead Response Time Matters

I just returned from a dealer meeting where I had the pleasure of meeting with many dealers. At lunch, I struck up a conversation with a dealer principal, and we got talking about lead management. My new dealer friend saw himself as the linchpin of the inbound leads game. He told me with pride how he personally receives every single ...

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Friday Economic Snapshot: A mixed bag

A lot of bad things have been blamed on this winter weather, but with the latest round of mostly positive economic indicators, Mother Nature is finally getting into the springtime spirit. The big news came from surprisingly positive job creation numbers, supported by the stock market at a record high, mortgage delinquency at the lowest level since 2008 and consumer ...

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Top Products 2014

Here you’ll find some of the best products and services introduced or significantly updated in the last year from boats to engines to accessories to software and more. Products were chosen based on many factors, including innovation, impact on the industry and how they advanced their category – or created a new category.   ADP LightspeedEVO mobile app The ADP ...

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Sparking a revival?

Entry-level PWC surge may broaden category’s appeal Put your ear to the ground and you might hear a faint rumble that indicates change is afoot. It could be just distant thunder, but judging by fresh data and industry chatter, it could also be a building groundswell that’s set to overtake the personal watercraft category. After riding a wave of sales ...

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