Features
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Nicholas UptonOctober 23, 2014
Gain an unfair advantage over your competition
Earlier this month we talked about the “Educational Spectrum of a Boat Buyer,” which explains that buyers in different stages of…
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Economic Snapshot: Ups and down in existing home sales, housing starts
This month’s existing home sales and housing starts provide potentially confusing numbers. While this month’s existing home sales report may…
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Sea Ray honors Bill McGill with lifetime achievement award
MarineMax runs its business with the idea that boating changes people’s lives. While the company’s goal is to change the lives of MarineMax’s customers,…
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Economic Snapshot: Housing market index, small business optimism dip slightly
Both the housing market index and the small business optimism index declined slightly this month after consistent increases in previous…
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Nicholas UptonOctober 16, 2014
If you want bigger sales in ’15 plan for them now
The vast majority of independent boat dealers have no marketing plan. Odds are you’re one of them. Which means you…
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Nicholas UptonOctober 9, 2014
Profit-Based marketing for the Boating Industry – Part Six
Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis…
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Economic Snapshot: Employment sees pre-recession levels
We heard some great news at the end of last week with the national unemployment rate reporting under six percent in…
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Nicholas UptonOctober 7, 2014
The educational spectrum of a boat buyer
I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But…
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Nicholas UptonOctober 7, 2014
5 ways to maximize your YouTube video marketing
Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google…
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Economic Snapshot: Six months of consecutive job growth
The ADP National Employment Report showed private sector employment increased by 213,000 jobs in September. This marks the sixth consecutive…
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