Features

Economic Snapshot: New home sales at six-year high

New and existing home sales are on our minds this week, and the reports could not be more different this month. While new home sales saw record breaking numbers, existing home sales lost the consistent growth it had seen throughout the earlier summer months. New home sales New home sales in August were at a seasonally adjusted rate of 504,000, ...

Read More »

Profit-based marketing for the boating industry – Part Four

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Four – click here to read Part One, Part Two and Part Three. In the past installments, we discussed the need for a goaled marketing ...

Read More »

NMMA makes progress with key industry concerns, calls for action in 2015

The National Marine Manufacturers Association has seen quite a bit of success on Capitol Hill recently through the reauthorization of the Sport Fish Restoration and Boating Trust Fund, progress implementing the Morris-Deal Commission and inserting language during the House Appropriations process to direct the Environmental Protection Agency to conduct consumer research on ethanol, but there’s still a long way to ...

Read More »

Profit-based marketing for the boating industry – Part Three

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Three – click here to read Part One and Part Two. Completing a correctly developed marketing float plan—understanding the need and process of engagement—is your ...

Read More »

Lambert calls Bénéteau acquisition a ‘perfect fit’

Back in June, Bénéteau acquired Rec Boat Holdings family of brands in a move that brought Roch Lambert’s business out of the private equity limbo that began in 2010. Lambert says the process has gone very well so far. “It’s been absolutely great, the transition has been relatively smooth. Obviously there’s a lot of work to be done, but I’ve ...

Read More »

Economic Snapshot: Builder confidence back to pre-recession levels

This week is a mix of good and coud-be-better news, so let’s start with the great news: builder confidence in the housing market is at an eight-year high. Housing Market Index The National Association for Home Builders’ Housing Market Index increased four points to 59 in September, up from 55 in August. This month’s reading is at its highest level since ...

Read More »

Profit-based marketing for the boating industry – Part Two

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. Click here to read part one. In the last installment, I introduced a new concept in marine/boating marketing, a plan that offers a way to adapt to the ...

Read More »

Economic Snapshot: Small business owners tread lightly amid optimism

While there is optimism among small business owners, it appears to be very cautious optimism. Even so, with readings we haven’t seen in seven years there is reason to be positive. And while little has changed for job openings from the previous month, we are seeing year-over-year growth in the number of jobs available. Small business optimism index Small business ...

Read More »

Study: New boat purchases up, consumers begin search with used

Recent data from Dominion Marine Media and Info-Link provides a sampling of current boat buyer trends, suggesting an upward trajectory in new boat purchases. Dominion Marine Media partnered with Info-Link to release a study analyzing boat purchasing trends across three of DMM’s websites. The findings come from an evaluation of 2.3 million customer leads generated across their sites between October ...

Read More »

Singleton Marine, Legendary Marine announce merger

In a deal combining two of the leading boat dealers in North America, Singleton Marine Group and Legendary Marine are joining forces. Legendary was the 2012 and 2013 Boating Industry Top 100 Dealer of the Year, and has four locations on the Gulf Coast of Florida and Alabama. Singleton, with 11 locations in the southeast, has been ranked in the ...

Read More »