Features

Tangible marketing leads to increased boat sales

The tangible is always more enticing and that’s particularly true in the marine industry. Getting a customer in front of or on a boat invigorates and excites them about being on the water. Fish Tale Sales & Service took this to heart with their marketing and chose to put their boats in front of eight million people a day. Fish Tale Sales ...

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2014 Boating Industry Movers & Shakers

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating industry. In 2014, the fourth year of the program, we received our largest ...

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Boating Industry’s 2014 Bold Moves

Boating Industry's 2014 Bold Moves With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry was wowed by the innovation and leadership in the marine ...

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Wakes still driving towed watersports

The summer of 2014 has given the industry a great look at the state of watersports. Despite the long, rainy spring, the weather was good enough to get a real taste of what the watersports segment was doing. According to the Sports & Fitness Industry Association participation reports from 2013, the two historically most popular watersports – wakeboarding and water ...

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The magic and myth of the nouveau media

Digital marketing is important, but don’t ignore the traditional In the last couple of months, the latest reports to come out about the effectiveness of the digital media, and social media in particular, confirm a belief that I’ve held since the advent of those media, and that I have written about since the 2009 release of my book, How To ...

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Why 20 Groups are good for dealers and manufacturers

A boat manufacturer recently shared his concern about the perception of 20 Groups among some of his peers. Beyond you’ll find my response, which will hopefully clear up some common misperceptions about 20 groups and illustrate the benefits to both manufacturers and their dealers. Misperception — 20 Groups cause dealers to sell fewer units because dealers are encouraged to charge ...

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Lack of minorities not a concern for many

Industry more worried about aging buyers, survey says The white, baby boomer male has been a very good demographic for the boating industry as they bought millions of boats over the last few decades. But younger buyers — and those of other ethnicities — have not embraced boating in the same way. That’s reflected in lower participation rates, lower sales ...

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IBEX heads to Tampa

Look for things to get shaken up a little bit this year as the International BoatBuilders’ Exhibition and Conference gets its first waterfront displays. With the show rotating from Louisville to Tampa this year, several companies will offer on-water demonstrations. “We expect the IBEX docks to be very active,” said Anne Dunbar, IBEX show director. “Having water access directly in ...

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MDCE Preview 2014

Expanded conference offers more education, expo time We’re only weeks away from what promises to be the biggest Marine Dealer Conference & Expo yet, with more educational sessions for attendees, an expanded expo hall schedule and plenty of networking opportunities. MDCE 2014, scheduled to take place Nov. 16-19 at the Orange County Convention Center in Orlando, Florida, is produced by ...

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Profit-Based Marketing for the Boating Industry – Part Five

Editor’s note: Over the past several weeks, Boating Industry has presented a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. This is Part Five – click here to read Part One, Part Two, Part Three and Part Four. The final installment will appear next week. Everything we discussed up ...

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