Features

A look back… and a look forward

Boating Industry readers share their thoughts on the past and future of the industry While the editorial staff was scouring the Boating Industry back issues to put together this 85th anniversary edition issue, we also wanted to see what you thought were some of the most important innovations in the industry. At the same time, we want to be looking ...

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The Connected Vessel

New technology is transforming boat cockpits You’ve undoubtedly seen commercials for home automation systems promising an effortless modern lifestyle. Did those wily kids leave the lights on? Pull out your cell phone from afar and it’s lights out back home. Did you forget about the rack of lamb torching away in the oven? Avoiding an inferno is just a screen ...

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Measuring social ROI

Tracking the success of social media efforts requires planning, analysis You know you should be on social media. But how do you know if it’s working? It’s a common refrain for companies large and small, inside and outside of the marine industry. Oftentimes, that’s because companies aren’t exactly sure what they are trying to accomplish. One of the biggest mistake ...

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Build your sales training playbook

Five experts on creating an effective sales training program It’s a common refrain in the marine business that everybody had to get smarter to survive the bad years. Progressive dealers upgraded their customer relationship management software, brought industry trainers into their dealerships, attended educational seminars, joined 20 groups and focused on the nuances of selling to improve the customer experience ...

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Peer-to-peer heats up with new Boatbound partnerships

Many companies are trying to bring the peer-to-peer economy to the boating industry, but Boatbound looks to be getting a leg up on the competition with two new partnerships. This spring, Boatbound has signed deals with both Brunswick Corp. and Dominion Marine Media, owner of BoatTrader, boats.com and YachtWorld. Brunswick also invested an undisclosed amount of money in the company ...

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Meet the Recreational Boating Leadership Council

The various subcommittees of the Recreational Boating Leadership Council have been toiling away to grow the boating lifestyle, and with a few new developments it’s high time to check in with the organization. In the next few weeks Boating Industry will be exploring the various subcommittees, examining their successes and getting the details about current projects and future plans. But ...

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Making sense of the Magnuson-Stevens Act

Much has been made of the pending reauthorization of the Magnuson-Stevens Fishery Conservation and Management Act (MSA), which manages commercial and recreational saltwater fisheries in the United States. It’s a contentious bill that, recreational marine interests suggest, is too heavily weighted toward the commercial fishing industry while giving short shrift to the nation’s recreational fishing and boating interests. Similarly, much ...

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Friday Economic Snapshot: Things are looking rosy

While a big jobs report comes out tomorrow, expectations are that the U.S. economy will produce approximately 220,000 jobs, the fourth straight month that job creation has exceeded 200,000. We were still talking about Monica Lewinsky the last time the job market was this rosy — never mind that she’s still in the news. In other, more consequential news, the stock ...

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Texas Marine sets curve for dealerships online

So you finally hit 500 Facebook likes and you’re feeling pretty proud of yourself – as you should! Just a few years ago, you’d be far ahead of the curve. But leave it to Ryan Hebert and his team at Texas Marine to raise the bar for the rest of the industry. Sitting at just over 11,100 likes at press time, Texas ...

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YouTubing for dollars, Part 2

This is Part 2 of a two-part article on using YouTube videos to boost your boating business. Click here to read Part 1.   PRODUCTION TIPS… Audio is key. Seems funny, but audio is almost more important than video when it comes to producing good YouTube content. If you’re doing something funny, the video may speak for itself, but it ...

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