Features

Freedom Boat Club expands growth, gains Wanda Kenton Smith

Freedom Boat Club will embark on a new venture next month, bringing all of their marketing efforts in-house for the first time. As a part of this new strategy, CEO John Giglio has tapped Wanda Kenton Smith as their new Chief Marketing Officer – a brand new position within the company. While the industry has been in slow recovery mode, ...

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Is it the right time to hire?

A recent email from Neal Harrell over at Brooks Marine Group, a recruiting firm for the boating industry, got us thinking again about the ways the job market has changed. Here’s some of what Neal had to say: We're happy to report that hiring is way, way up across the recreational marine industry. Boatbuilding OEM's, dealerships, yacht brokerage firms, suppliers, ...

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Strong international presence at Chris-Craft dealer meeting

Dealers from 23 different countries gathered in Sarasota, Fla., in mid-July to see the latest offerings from Chris-Craft as the company celebrates its 140th anniversary. More than 120 dealer principals and senior staff attended Chris-Craft’s annual dealer meeting, representing dealerships from the U.S., Canada, Russia, the UK, China, Mexico, Spain, Italy, the Dominican Republic, Norway, Singapore, Turkey, Guatemala, Cyprus, the ...

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Email marketing best practices update

My mantra for email marketing has always focused on sending the right message to the right audience at the right time. With new rules regarding email marketing being thrown at you from Canada, I need to add another guideline to the list: only send your emails to those who consent to receive them! (Want to learn more about the specifics ...

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Economic Snapshot: Home sale numbers could mean slowdown on the way

The latest report of new home sales could portend choppy waters ahead for the housing market. Released today by the Commerce Department, new home sales were down sharply in June to a seasonally adjusted annual rate of 406,000. That was down 8.1 percent from May’s 442,000 and, more importantly, down 11.5 percent from June 2013. Not only that, but May ...

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Marketing and sales ideas that get us into trouble

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they stopped most of it. Even so, marketing and sales efforts can build brands. “I was fascinated ...

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Economic Snapshot: Party like it’s 2007

The recovery may not be as robust as any of us would like, but we continue to creep back to those pre-recessionary days of yore. The latest encouraging number is weekly unemployment claims, which dropped to 302,000 for last week. The four week-average, which is what is generally used as a more accurate measurement, is now 309,000 – the lowest ...

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Creating a social media strategy

It’s not enough to be on social media. Having a Facebook, Twitter or LinkedIn account is simply the price of entry to communicate with many buyers today. To be truly successful in social media marketing, you have to have a plan on what you are going to achieve and how you are going to get it done. Boating Industry asked ...

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Facebook changes mean more original content, smaller reach

Facebook business page users with a firm grasp on their insights have likely noticed a change over the past few months. Facebook has implemented another update, again filtering content that’s delivered to newsfeeds, leading many to see a decrease in their organic (non-paid) reach. “They’ve changed their algorithm, which in layman’s terms mean they changed the workings of Facebook to ...

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