Features

2014 Best in Class: Best Boat Show Strategy

2014 Best Boat Show Strategy:  Marine Connection West Palm Beach, Fla.   The staff at Marine Connection is never surprised by a boat show. The staff is always plotting their next show strategy, focused on recreating their own showroom on the show floor weeks before any show. For Jani Gyllenberg and the team, a boat show isn’t just another sales ...

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2014 Editors’ Choice: Vallely Sport & Marine

Vallely Sport & Marine  Bismarck, N.D.   Located smack dab in the middle of North Dakota’s oil boom has meant plenty of new business for Vallely Sport & Marine, but it also presents its fair share of challenges. With percentage growth in the double digits the last two years, the company’s employees have been under more pressure – and finding ...

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2014 Editors’ Choice: Paris Marine

Paris Marine Selwyn, Ontario   Whether it’s the employees or the customer, at Paris Marine it’s all about the people. Paris Marine’s vision for its business is one of consistent growth and grooming of its long-term operations. The best way to achieve this, the management team believes, is to align itself with and invest heavily in employees who work toward ...

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2014 Editors’ Choice: Lynnhaven Marine

Lynnhaven Marine Virginia Beach, Va.   I had the opportunity to speak with Chuck at Lynnhaven Marine about his unique training days this year, but Guthrie’s novel approach to team building and marketing is just one of the many things he and his team does right. Looking at the numbers, Lynnhaven looks like scores of other marine dealers. It has ...

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2014 Editors’ Choice: Kelly’s Port

Kelly’s Port Lake of the Ozarks, Mo.    From the minute someone becomes a prospect, buys a boat, schedules a service appointment, stores a boat or even buys gas from Kelly’s Port, that person becomes a part of the “Kelly Family.” And from that moment, the entire staff at the Lake of the Ozarks dealership treats that customer with exceptional ...

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2014 Best in Class: Best Marketing

2014 Best Marketing:  MarineMax, Inc.  Clearwater, Fla.   2013 marked the first full year for the in-house marketing team at MarineMax and the team has certainly made an impact. The marketing team has improved MarineMax’s digital portfolio and constantly researches new initiatives to reach current and potential customers, building upon MarineMax’s bar-setting reputation in the industry. MarineMax’s marketing team is ...

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Q&A with MoreBoats.com: A new model with extensive research

While at the Marine Dealer Conference & Expo last week, I had a chance to sit down for a Q&A with one of our newest exhibitors, MoreBoats.com, a boat search tool using a pay-per-lead model for dealers and brokers. The website was launched by Vladimir Islamov and Anna Islamova (husband and wife – Russian family names sometimes have a different ...

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METS sets record for attendance, exhibitors

The numbers don’t lie – the 2014 METS was the biggest ever, with record numbers of both exhibitors and visitors. A total of 21,086 people attended the world’s largest marine equipment trade show, which wrapped up Thursday in Amsterdam, Netherlands. This beats the record 20,500 exhibitors who attended METS ins 2013, and according to show organizers, includes 6.5 percent more ...

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Economic rebound in US, Europe fuels business at METS

The 27th annual METS appears to be a show of superlatives, with record numbers of exhibitors, strong attendance through the first two days, and deals being made throughout the massive Amsterdam RAI exhibition complex. For the second straight day, attendance surpassed 2013 levels, with 8,464 marine industry professionals passing through the doors on Wednesday compared against 8,430 last year. Many ...

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Boating Industry announces 2014 Top 100 Dealers

Boating Industry announced the 10th annual list of Top 100 dealers at a black tie gala Wednesday in Orlando. “For a decade, Boating Industry has recognized the best boat dealers in North America as the Top 100,” said Boating Industry editor-in-chief Jonathan Sweet. “These dealers are truly the elite of the marine industry, recognized for their business acumen, customer service ...

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