Features

7 reasons to attend MDCE 2014

We're only a few days away from the 2014 Marine Dealer Conference & Expo, but there's still time to make plans to attend. MDCE 2014 is November 16-19 at the Orange County Convention Center in Orlando. MDCE is produced by Boating Industry and the Marine Retailers Association of the Americas. To register and see a detailed schedule, go to MRAA.com/event/MDCE. ...

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Real stories by Discover Boating drive real results

Discover Boating finished its 2014 fiscal year with significantly positive results, thanks to a campaign of content marketing through its documentary series Stories of Discovery, social media efforts, advertising and public relations. The campaign generated 1.2 billion media impressions, a 42 percent increase over 2013, and 3.4 million visitors to its website, a 38 percent increase. In addition, Discover Boating ...

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Success secrets of the Top 100

For 10 years, the Boating Industry Top 100 has recognized the best boat dealers in North America. From recession to recovery, the industry looks very different than it did a decade ago. Over the years, the Top 100 has changed as well, but one thing that hasn’t changed is the drive dealers have to be the best. In fact, this ...

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From the Archives: Searching for new buyers

Finding new buyers is job one for boat dealers and others in the industry. Whether its younger buyers, more women or different ethnicities, growing the customer base for boating beyond its traditional audience is more important than ever. In this archive article, Boating Industry takes a look at who those new buyers are and how to attract them to the ...

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Economic Snapshot: Consecutive growth in employment, ISM indexes

Both the ADP employment report and the ISM manufacturing and non-manufacturing indexes are showing consistent growth, despite a small dip for the non-manufacturing index this month. All reports indicate solid expansion for their sectors and for employment as a whole.  ADP employment report Private sector employment added 230,000 jobs in October, which marks the seventh consecutive month of employment gains ...

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Q&A with MDCE closing keynote speaker Ryan Estis

For the first time, this year’s Marine Dealer Conference & Expo will feature a closing keynote speaker, designed to send you back to your business inspired and ready to use all of the information gathered at the conference. Ryan Estis will deliver this high-energy address, sponsored by the members of the Boating Industry Top 100 Hall of Fame – MarineMax, ...

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Economic Snapshot: Consumer confidence reaches pre-recession levels, modest increases in home sales

July’s consumer confidence index reached pre-recession levels but it would appear October’s reading has surpassed those numbers. Consumers’ confidence is coming back, even amid modest gains in new and pending home sales and a slightly volatile year for gross domestic product. Consumer confidence Consumer confidence surged in October, now reading at 94.5 versus 89.0 in September. This is the index’s ...

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Q&A with MDCE keynote speaker Chester Elton

Chester Elton is a global expert on workplace trends, internationally known for books such as “The Carrot Principle," “24-Carrot Manager” and “The Orange Revolution.” At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., dealers have a chance to hear from Elton, one of the most requested speakers by past attendees. Elton will be kicking ...

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Have you really earned the right for success in your boat business?

Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it could backfire on you if you don’t provide an ...

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