Features

Profit-based marketing for the boating industry – Part Two

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. Click here to read part one. In the last installment, I introduced a new concept in marine/boating marketing, a plan that offers a way to adapt to the ...

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Economic Snapshot: Small business owners tread lightly amid optimism

While there is optimism among small business owners, it appears to be very cautious optimism. Even so, with readings we haven’t seen in seven years there is reason to be positive. And while little has changed for job openings from the previous month, we are seeing year-over-year growth in the number of jobs available. Small business optimism index Small business ...

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Study: New boat purchases up, consumers begin search with used

Recent data from Dominion Marine Media and Info-Link provides a sampling of current boat buyer trends, suggesting an upward trajectory in new boat purchases. Dominion Marine Media partnered with Info-Link to release a study analyzing boat purchasing trends across three of DMM’s websites. The findings come from an evaluation of 2.3 million customer leads generated across their sites between October ...

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Singleton Marine, Legendary Marine announce merger

In a deal combining two of the leading boat dealers in North America, Singleton Marine Group and Legendary Marine are joining forces. Legendary was the 2012 and 2013 Boating Industry Top 100 Dealer of the Year, and has four locations on the Gulf Coast of Florida and Alabama. Singleton, with 11 locations in the southeast, has been ranked in the ...

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Profit-based marketing for the boating industry – Part One

Editor’s note: Over the next several weeks, Boating Industry will be presenting a series of articles by marketing consultant Thaddeus Kubis about adapting to the changing realities of marketing to today’s consumer. Where will your next “market” come from? Are you targeting the big band, baby boomers, Gen X, the millennials or a future yet-to-be-named demographic segment? Are you attempting ...

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Economic Snapshot: Record breaking numbers for ISM manufacturing, non-manufacturing indexes

The positive outlook from last month’s Institute for Supply Management reports continues into August with their latest readings, indicating further strength building for the economy. The ISM manufacturing index rose to 59.0 percent in August, up from 57.1 in July and reporting at its highest level since March 2011. The production index jumped 3.3 percentage points from July to 64.5, its ...

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State of the Industry: Hiring up, available personnel needed

The state of hiring within the marine industry is on an upward trajectory that has been building for years, and it’s time to find people to fill open positions and keep the momentum strong. Neal Harrell of Brooks Marine Group reports its book of business is up about 50 percent year-over-year. The group has seen a steady trend of hiring ...

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Economic Snapshot: GDP grows in the second quarter

After extreme weather conditions brought about disappointing numbers in the first quarter, gross domestic product is seeing significant improvements. GDP grew 4.2 percent in the second quarter, a much stronger rebound than expected from last quarter’s 2.1 percent decrease. Last year, GDP in the second quarter increased 2.5 percent. The price index for gross domestic purchases for gross domestic purchases, ...

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RBLC affordability subcommittee focused on pre-owned market

Let’s not sugarcoat it, boating is expensive. Between the boat, storage, gas, all the accessories and maintenance, it’s not a cheap lifestyle. That said, just about every enthusiast lifestyle is expensive. Motorcyclists constantly pour money into their two-wheeled passions, car fanatics don’t bat an eye at the price of tires and even a conservative guitar player probably has 10 pricey ...

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Boost your parts and service profits

The new unit sale is just the beginning of your relationship with a customer, and my session at MDCE will show you how you can use online and in-store parts lookup to increase the efficiency and profitability of your parts and service departments. In this post, I’ll give you a small taste of what I’ll cover in my session. The ...

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